With the rapid development in recent years of mobile devices, the IT world is going through what may be its biggest change since the introduction of the personal computer in 1981. Tablets and smart phones that can connect to the internet from any location that has a signal are overtaking traditional land line internet users, [...]

Chances are, your business employs people that have mobile devices like tablets, laptops and iPhones. Often the equipment that they have is better than what you could supply them to work with. In many instances, employees are happier to use their own devices as they are more efficient and may have functions that make their [...]

In late April 2012 Google made a significant change to the way that it calculates the ranking of pages in the search engine results pages (SERPs). The fact that Google is changing its search algorithm isn’t that significant in itself; Google alters its algorithm every few days on average1. The significance of the Penguin update [...]

The majority of traffic to websites originates from a search engine with 91% of people using search engines to find their way around cyberspace1. At the heart of the search indexing system that the engines use is the recognition of keywords in online content that defines the nature of the information that it contains. This [...]

Online advertising has been around for quite a while now and has produced mountains of statistics for analysts to pore over and then pontificate on. Tracking the conversion rate of internet promotions to determine the impact that they are having on sales is always a hot topic and the rise in the past couple of [...]

Over one fifth of all bloggers are either employed to blog for their company or are blogging to promote their own business1. These bloggers tend to produce more posts than hobbyists who make up the bulk of contributors to the blogosphere and so they generally produce a lot of content that they need to see [...]

Facebook has become an important part of most online marketing campaigns now because it is so cheap and user friendly and almost anyone can set up a brand page and get some click through ads or sponsored stories started by themselves. A really great feature of Facebook advertising is the access to its analytical tools [...]

Most people think of Google as being an all-conquering search engine that they use to find the things that they are searching for online, but Google offers an even wider array of services and many of them are free. A lot of these free tools are useful for building SEO for your website and some [...]

Building a reliable and successful presence online is important, and it places you and your business in the context of your niche. To really see where you stand, it is just as important to take a look at who your competition is, and what they are doing online. Keeping an eye on your competition online [...]

A lot of the focus of internet marketing has shifted in recent years to counting how many ‘likes’ you have collected, and what the social media reach of your brand page wall posts is, but the fact is that the bulk of online traffic originates in the search engines. It is still more important to [...]