In late April 2012 Google made a significant change to the way that it calculates the ranking of pages in the search engine results pages (SERPs). The fact that Google is changing its search algorithm isn’t that significant in itself; Google alters its algorithm every few days on average1. The significance of the Penguin update [...]

The majority of traffic to websites originates from a search engine with 91% of people using search engines to find their way around cyberspace1. At the heart of the search indexing system that the engines use is the recognition of keywords in online content that defines the nature of the information that it contains. This [...]

Online advertising has been around for quite a while now and has produced mountains of statistics for analysts to pore over and then pontificate on. Tracking the conversion rate of internet promotions to determine the impact that they are having on sales is always a hot topic and the rise in the past couple of [...]

Over one fifth of all bloggers are either employed to blog for their company or are blogging to promote their own business1. These bloggers tend to produce more posts than hobbyists who make up the bulk of contributors to the blogosphere and so they generally produce a lot of content that they need to see [...]

Most people think of Google as being an all-conquering search engine that they use to find the things that they are searching for online, but Google offers an even wider array of services and many of them are free. A lot of these free tools are useful for building SEO for your website and some [...]

Nine tenths of people who go online use search engines, with more than half of those people using a search engine once or more per day1. Google has even become a part of everyday speech, and yet, few of the people using it have any idea of how it magically finds the web pages that [...]

Having a good website and creating connections for your business on social media are great ways of promoting your business online. Most of this kind of internet use is totally in your control and you use it to create an online profile that will encourage people to trust you with their business. There is another [...]

For many businesses their online marketing campaign is so focused on building their website and improving their SEO and SERPs that they miss one important aspect that should be a part of every internet marketing plan, finding and following your competitors online. Keeping an eye on what your competitors are doing is just good business [...]

Internet marketing is based on generating traffic to your corporate website so that you create an opportunity to convert your visitors to customers. While having a well designed website is the foundation of having a strong online presence, in order to get the maximum return from your website it is essential to back it up [...]

Even though much of the focus of internet marketing is shifting to corporate blogs as a way of building an online profile there is still room for the tried and true practice of using squeeze pages. When new visitors come to your website you have a very short time in which to begin building a [...]