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Online Marketing Trends as Business Adapts to the Digital Age Customer

Online Advertising Agency in New Orleans Grows as Business Adapts to the Digital Age Customer

August 08, 2012

Online marketing offers the best value-for-money advertising that is available currently, which has led to a rise in its use by many businesses. Especially for small businesses, online marketing is a competitive means of targeting niche markets and so it is important to be aware of how the use of an online advertising agency in New Orleans can help businesses evolve as we become more adept at using it.

The Growth in the Mainstream Acceptance of Online Advertising Agency
The growth in online marketing in recent years has made many more people aware of the potential that it has to promote their businesses and, because internet advertising is so inexpensive, it is now being considered as a primary promotional tool by many businesses in place of traditional media like print and broadcast advertising. Smaller businesses can use social network advertising to make a more personal connection with their customers while having access to potentially 750 million new customers. Advertising via social networks can also help to create a local market and using free services like Google Places makes it possible for smaller businesses to compete for advertising space with even their largest competitors. In fact, online advertising may give small and local business the edge as more people prefer to support a local economy.

The Development of an Effective Digital Marketing Agency
As the use of online advertising becomes more commonplace, the ways that it is used by different businesses will become more efficient. The different sorts of internet advertisement formats will be found to be most effective for different sorts of businesses and for some, PPC ads will be more effective than pay per impression types of ads and so on. So far a lot of online advertising has been done on an experimental basis, especially by smaller businesses, that see it as a low risk opportunity to increase their traffic, but as its use develops it is likely to come under much closer scrutiny to determine what sort of conversion rates result from its use. As users of online marketing become better acquainted with it and try to find the best ways to use it for the highest conversion rates, internet marketing strategies will become a more effective promotional tool.

As businesses explore the potential for attracting new customers via the different social network sites, they will be able to determine which sites work the best for them and concentrate on those more exclusively. All of this means that businesses will begin to put more of their efforts into the methods that they have learned will produce the best results for their own business and so there will probably be even more growth in online advertising in the coming years.

Marketing for the Increase in Mobile Internet Use
Mobile internet usage is set to become the main form of web connection by 20151 and the saturation of the market with mobile devices means that a big part of online marketing in the coming couple of years will be focused on building a mobile friendly online presence. Having a mobile friendly website will become more important as more people look for products and services from their smart phones and businesses that have mobile friendly ads and complete Google Places profiles will be the ones that benefit most from this new source of traffic. Being connected on social media will also increase the potential for business to attract customers via their internet marketing and having a good, engaging social network profile will continue to be more important to promoting a business. Online marketing is constantly developing and businesses that keep up with the trends are able to be at the forefront with new developments, often before their largest competitors even know that there is something new at all. This makes online promotions probably the most important part of every smaller or local business’ marketing plan.

If you find the concept of online marketing confusing or wish to spend your time elsewhere in your business, then there are websites that will provide a marketing service for you such as: www.infintechdesigns.com. They can help with everything from web design and hosting to search engine marketing and even down to business card design. If you are unsure about your needs or budget, call Brian Hong @ 504-717-4837 for a FREE quote.

References:
1.http://www.dailytech.com/Mobile+Internet+Users+to+Surpass+Number+of+Wireline+Users+by+2015+Says+IDC/article22704.htm

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