For the past few years, we have seen the rise of social media sites and how these sites have attracted worldwide audience. Today, reaching out to your target consumers has never been easier. Studies show that sites such as Facebook has over 500 million users aged 13 and above. With that, approximately 700 billion minutes are spent on Facebook every month, thus you can be assured that there is a consistent and reliable tool that you can take advantage of to market your business. That is why this year, 2012, your SEO efforts should be centered on the use of social networking sites.
1. When creating content, think about how likely your readers will share it.
There are numerous apps that can be linked to your social networking account. One popular example is the Yahoo app which records and broadcasts the news stories that you read. Now your site may not have an app that is compatible with Facebook yet but you can always include social media widgets at the bottom of the article; hence, your readers can easily share your content to the rest of their social media friends.
But don’t just limit the shareable content to articles, videos and infographics can be shared too. So this year, expand your SEO strategies to include videos and infographics too. Also, try to target audience that is most likely to share. Based on research, 48% of the users of Facebook and other social media site are aged 18-34 so these people should be your target.
2. Granted that you have content that is targeted to audience who would most likely be willing to share, adjust the anchor text to cater to the needs of those who might want to find you for the first time.
2011 has been marked with numerous major changes in the way Google determines your page rank. So you need to be updated with these changes in order to fare well this year. If you have shareable content but nobody finds you, your SEO efforts will still go to waste. So here’s what you can do:
First of all, make sure that you use different anchor texts throughout your written content. For years, Internet marketers have relied heavily on keyword consistency. Well, Google has determined that this reliance is oftentimes abused and that has led to the search engine’s decision to downgrade sites with too many incoming links but using the same anchor texts. To make sure that you stay on top of this change, simply use different keywords as anchor texts. As an added assurance, use unique resource boxes for every article that you come up with.
3. It’s all about total online presence that entails the use of non-traditional SEO techniques too.
Google is putting in a lot of emphasis on Author Rank. This means that the search engine is now getting more intelligent as it now looks into the overall online presence of a writer. This means that 2012 is the time to start going out of your comfort zone and explore the other realms of Internet marketing including PPC, CRO and emails.
2012 will see a lot of changes in the way SEO is practiced. You will have to keep up with these changes in order to make sure that your business pulls through this year or remain stagnant with your current techniques and allow your competition to outrun you.
All these changes in Internet marketing can get very overwhelming but that doesn’t mean that you should not make the necessary adjustments. So if you need help from the experts in SEO, call infintechdesigns at 504-717-4837 or visit their website at www.infintechdesigns.com.
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