10 Types of Digital Marketing (with Examples)
In an era where millions depend on their phones and computers to shop for their favorite products, not having a website will leave your company in the backbench, allowing your competitors to gain a significant advantage.
In fact, having a website alone doesn’t make the cut if you want to reach your target audience.
You need to come up with various digital marketing strategies to promote your brand and make its presence felt.
However, this is not a one-man battle. You will need professionals on this journey to make your brand successful.
Digital Marketing Types
Digital marketing encompasses almost all your website’s online marketing activities and a few offline activities also.
With a myriad of techniques out there, it pays to get to know all of them to learn the best combination of digital marketing strategies to implement for your brand.
1. Search Engine Optimization
Search engine optimization (SEO) aims to increase organic traffic on your website. This will improve your site’s position in the top-rated search engines.
Your target audience will not go searching for your website on the third or fourth page of their preferred search engine because they don’t have so much time.
Effective SEO services can bring your website from the third or fourth page to the first page and then to the first position of the search engine.
P&G, for example, has worldwide popularity but their online image wasn’t as shiny.
Their investment in SEO services saw them go through the ranks and reach the top of the search engine in a few months.
Through this, they further solidified their position as a leader in their industry, boosting their reputation particularly for internet users.
2. Content Marketing
The idea of a website is simple.
Your company’s sales volume depends on what the audience reads on your website.
Relevant and engaging content with suitable keywords is more valuable than a highly-informative content without appropriate keywords.
Colgate, for one, uses content marketing effectively. They not only publish blogs on dental care but also offer various reader-friendly information about the treatments they can undergo to keep their teeth safe and healthy.
By offering valuable and unique content to their readers, their brand ensures that potential customers will view them as an authority in their niche.
Many digital marketers also take advantage of the power of guest post outreach services.
While many doubt its effectiveness, experts suggest that guest posting still proves to be a crucial tool in content marketing.
The key lies in building solid relationships with other marketers in your niche.
This allows you to tap into a vast sea of prospective customers from an already established brand, which means opening up your business to people who are likely to be interested in what you have to offer.
3. Search Engine Marketing
Apart from climbing the search-engine ladder organically, you may want to take a shortcut to success.
Search engine marketing is that shortcut.
It involves paid methods to increase the visibility of your website.
Most search engines allow websites to attain the number-one rank if the business owners pay a handsome amount of money.
However, SEM is only a temporary measure; it works almost like a monthly subscription.
The ad will disappear after the subscription expires. For example,
Cancun Resorts often opts for SEM to get hotel bookings from enthusiastic visitors.
This way, they have a better shot at landing potential customers every time someone clicks on their ads, thus providing a great ROI.
4. Social Media Marketing
The primary role of digital marketing is to promote your website to your target audience through as many channels as possible.
This includes social media websites also.
By using different social media platforms, you not only increase your website’s exposure but also build meaningful relationships with your target audience.
This digital marketing strategy is more about listening to what your potential customers have to say.
Uber, for example, uses SMM to address various customer grievances. This allows millions of users to see the prompt response of Uber, thus trusting the company’s services more.
5. Email Marketing
Like SMS marketing, email marketing involves sending personalized messages to your customers about various products and services on offer.
It’s also a technique to start a meaningful conversation with customers if they want to know about your brand’s objectives.
For example, Pizza Hut frequently sends emails to customers with various offers and information about new pizza flavors and toppings.
They encourage you to come back to their store and order your favorite pizza.
6. Landing Page Marketing
A landing page is usually the homepage of your website.
Targeting the homepage can work wonders to improve website traffic and increase conversion rates.
Digital marketers often link your landing page to the ads displayed in online banners.
Therefore, when your audience clicks on that ad, it redirects them to your company’s landing page.
Digital marketers also pre-design landing pages to make it attractive so that users feel encouraged to buy products and services after reading the call-to-action messages.
For example, Slack, a popular messaging app, uses its landing page to describe its services. Viewers immediately know what to expect from the company.
They don’t have to go through the products and services page separately to know what the company is all about.
7. Pay Per Click Advertising
This is another paid SEO technique that allows you to bid for advertising space with specific keywords on various search engines.
Digital marketers consider your bid amount, quality of advertisement, format, and expected clickthrough rate while using this marketing method.
Forbes, for example, saw a 20% increase in subscribers for Forbes Magazine after opting for PPC.
8. Influencer Marketing
Influencer marketing involves hiring a celebrity or anyone with a massive fan-following to promote the brand’s products and services online.
The influencer needs to endorse the product and post pictures or videos on their social media pages so that the target audience feels encouraged to buy similar products from the same brand.
Rolex uses Roger Federer as their influencer. Roger, in many of his title-winning matches, has sported some of the latest Rolex watches to make people aware of the brand’s products.
9. Video Marketing
Social media websites are now full of short and meaningful videos aiming to create a positive brand image.
Companies are now utilizing this form of digital marketing to increase their follower base.
Plus, the more you share the videos, the more money the company earns.
Therefore, it is not just a technique to increase website traffic.
10. Affiliate Marketing
This is one of the cleverest digital marketing examples that not only benefit your company but also your customers.
Affiliate marketing involves selling products to your customers through a chain system, meaning your customers can also sell the same products and earn a commission for every additional product they sell.
You can promote these products online to grab the attention of a wider audience. Forever Living, for example, pays a handsome amount of commission to its affiliates for selling its health products.
Don’t Get Overwhelmed!
With so many digital marketing techniques available, you shouldn’t feel lost the next time someone asks what is digital marketing strategy.
Try these methods right away to see a noticeable change in your website’s rankings and company’s sales volume.
If you need help incorporating them into your marketing campaign, Infintech Designs is the way to go. This digital marketing company in New Orleans offers SEO and even web design.
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