22+ Years Digital Marketing Experience
500+ Businesses Served
$47M+ in Revenue Generated
Featured in Entrepreneur & Inc
REAL CLIENT CASE STUDY • Only 3 spots left today 
“Infintech Designs reduced our operational costs by $847,000 in the first quarter. The ROI was immediate and measurable.”
A successful firm facing the “referral trap” that threatens sustainable growth
Rodriguez Engineering is a 47-person structural engineering firm specializing in commercial and institutional projects throughout the Dallas-Fort Worth metroplex.
After 15 years of building an excellent reputation through quality work and referrals, they faced an urgent challenge that many successful A/E firms encounter.
Employees
Years in Business
Annual Revenue
Primary Market
Before partnering with Infintech Designs, Rodriguez Engineering struggled with three critical problems that will sound familiar to most A/E firms.
The Problem: Most inquiries came from price-shoppers and tire-kickers who weren’t serious about hiring professional engineering services.
of leads were qualified
wasted on unqualified prospects
The Problem: With an 8-12 month sales cycle and sporadic lead flow, the firm couldn’t forecast revenue or plan hiring decisions with confidence.
Average sales cycle
Dependent for New Business
The Problem: The firm’s principals were spending 15+ hours per week on business development instead of billable design work.
Monthly Lost Revenue Potential
Allocated to Marketing
“We had all our eggs in the referral basket. When two major projects wrapped up simultaneously and our pipeline was empty, we knew something had to change fast. We couldn’t afford to wait 6 months for SEO to kick in.”
Before running a single ad, we invested time understanding Rodriguez Engineering’s unique position in the market
Analyzed their past 50 project wins to identify the ideal client profile and common decision-making factors
Interviewed their top 3 clients to understand what drives hiring decisions and project timelines
Researched competitor positioning and identified messaging gaps in the Dallas market
Identified high-intent keywords specific to commercial structural engineering in Texas
We didn’t target generic “architects” or “building owners.” Too broad. Instead, we focused laser-sharp targeting on:
Development Directors, Project Managers, and Facility Directors at commercial real estate companies
Companies actively planning office buildings, retail centers, and mixed-use developments
0-70%-mile radius around Dallas, excluding rural areas with limited commercial development
0-70%-mile radius around Dallas, excluding rural areas with limited commercial development
Clear phases with specific tactics and month-over-month optimization
Launched Google Ads targeting "structural engineer Dallas commercial projects"
Created project-specific landing pages addressing permit delays and code compliance
Implemented call tracking to measure lead quality and conversation rates
A/B tested 5 different value propositions focusing on timeline and expertise
Cut underperforming keywords, doubled budget on "engineering firm Dallas"
Refined targeting based on which prospects converted to signed proposals
Implemented lead scoring: project size, timeline, and decision authority
Added retargeting campaigns to nurture warm leads through 8-month sales cycle
Integrated CRM for complete pipeline visibility and lead nurturing automation
Automated lead qualification: budget, timeline, and authority screening
Optimized ad creative based on 90 days of performance data
Expanded to LinkedIn targeting developers and commercial property managers
90 days later, Rodriguez Engineering had completely transformed their business development process
Of Leads Now Qualified ↑ from 20% before
Sales Cycle Reduction From 12 to 4 months average
Qualified Consultations In Month 3 alone
Cost Per Lead Reduction $3,200 → $800
Pipeline Value New projects in 90 days
ROI Achieved Within 90 days
Weekly Time Savings 15 → 3 hours on BD
Monthly Capacity Returned to billable work
Pipeline Visibility 6+ months forecasting
We’ve helped 500+ businesses replace feast-or-famine cycles with consistent, qualified lead flow. Here’s what happens next:
(no pitch, just diagnosis)
$3,000-4,000 average job price (recurring projects)
exactly how we’d approach your business
Whether you work with us or not, these insights can help improve your business marketing approach
Rodriguez Engineering went from 100+ unqualified leads to 30 highly qualified leads per month. Revenue went UP while lead volume went DOWN. Focus on attracting the right prospects, not more prospects.
Key insight Better targeting eliminates waste and improves conversion rates
Paid advertising delivers faster results than SEO, but requires proper budget and expertise. Rodriguez Engineering allocated $4,200/month and saw ROI within 60 days. Trying to “DIY” or underfund will waste money and time.
Key insight Adequate budget + expertise = faster, sustainable results
Generic marketing agencies will treat you like every other client. Rodriguez Engineering’s success came from industry-specific strategy, targeting, and messaging. Make sure your agency actually understands your business sector.
Key insight Industry specialization beats generalist approaches every time
Take this 60-second assessment to see if you’re a good fit for our proven marketing system
Your company has 10+ employees
Your average lifetime customer value is greater than $1,000
You need higher quality leads to your sales team
You rely on referrals but need consistent lead generation
Your team spends 10+ hours/week on business development
You're ready to invest $2,500+/month in growth marketing
You expect immediate results (realistic timeline is 60-90 days)
Your average customer value is under $1,000
You don't have time for a 15-minute weekly strategy call
You're not ready to commit to at least 90 days
You prefer DIY marketing over expert partnership
Marketing budget is under $2,000/month
We’re not a generalist marketing agency. We specialize in helping established businesses build predictable revenue growth because:
“I spent 7 years working with architecture firms before pivoting to marketing. I know your challenges because I’ve lived them. That’s why our strategies work—they’re built from real A/E industry experience.”
We hear these questions from every architecture and engineering firm we talk to
Most clients book their first qualified consultations within 14-30 days. Full system optimization typically happens by month 3. Unlike SEO (6-12 months), paid advertising delivers immediate traction while we build your organic presence in parallel.
We hear this constantly. Most agencies use generic B2B tactics that don’t work for A/E firms. We only work with architecture and engineering firms, so we understand your sales cycle, project types, and client decision-making process. Our 90-day money-back guarantee means you risk nothing.
Minimal. We need about 15 minutes per week for a status call, plus occasional input on messaging and creative review. We handle everything else—strategy, ads, optimization, reporting. Your principals can stay focused on billable work.
Most A/E clients invest $3,500-$8,500 per month in ad spend, plus $2,500-$4,500 in management fees. Typical ROI is 4:1 within 90 days, meaning every $1 invested generates $4 in project value. We’ll provide exact numbers based on your market and goals.
Perfect. We’ll audit what’s working and what’s not, then optimize from there. No need to throw out what’s working—we’ll build on it. Most clients are surprised how much we can improve their existing efforts with A/E-specific expertise.
We guarantee you’ll see qualified lead generation within 60 days or we’ll refund your management fees. We also guarantee our campaigns will generate at least 2:1 ROI within 120 days, or we’ll work for free until they do. No contracts—cancel anytime.
Rodriguez Engineering was where you are now: great work, unpredictable pipeline, too busy to do marketing right. 90 days later, they had a predictable system generating qualified leads every month.
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