I was really getting frustrated, with getting my site ranking. I'd gotten semi-screwed a couple times, over the last few years. Seems like a lot of over promising and at times out right lies, by companies who promise the moon but don't deliver.
Rightfully so, I went into my initial meeting with Brian, more than a bit skeptical, that he'd be able to help my company rank and grow my site's reach. I needed more than promises, before I was going to drop anymore money. Brian laid out what had gone wrong with my past campaigns. How organic search has changed in the last couple of years and what was working in today's environment.
After working out a multi-step program, and explaining what was missing from my site, what my site needed was to provide proper clues for the search engines to start ranking my site. Not just adding more content, but quality content that would bring value to the reader.
What page factors were needed to rank and the proper long tail keywords that form the questions people ask. I had not had it explained to me in a way that actually made sense.
Brian was straight up in telling me not to expect overnight results, that organic takes time and patience. These changes were made and slowly and methodically my site started moving up in the search. 4 months in and I'm closing in on top positions on 9 out of 12 keyword phrases and the ones lagging, we made a few more changes and I expect them to catch up shortly.
This has been quite the adventure and education. The key is finding the right person, and for me, Brian was my white knight.