Free Consultation
Home > Blog > Google Ads or Facebook Ads? Which is Better for Your Business?
google ads & facebook ads Jun 22, 2021

Google Ads or Facebook Ads? Which is Better for Your Business?

It can be challenging to choose between Google Ads and Facebook Ads.

Which is best for your business relies on several things, including the amount of money you’re prepared to spend on conversion and the goals you want to achieve with your campaigns.

Between Google Ads and Facebook Ads, there are numerous approaches to determine where your media spend should be allocated.

In this post, we’ll go through the differences between Google Ads and Facebook Ads, how they function, and which one you should use for your marketing campaign.

What Are Google Ads?

Google Ads (formerly Google AdWords) is a pay-per-click (PPC) advertising platform that allows businesses to place advertisements.

Check out our post about how PPC can help your business.

Via Google’s Search Partners or Display Network, these adverts appear in results pages on and other websites.

The Search Network is at the heart of Google Ads, allowing marketers to show their ads to individuals who are actively looking for the items or services that your company provides.

Related: Google Ads Mistakes and How to Avoid Them

Keywords are the core of your search strategy on the Search Network. When a person searches for your keyword, an ad will appear on the SERPs for them to click.

The advertiser is billed a particular sum of money every time someone clicks on an ad, gaining the moniker “pay-per-click” advertising. You’ll choose a “Max CPC (cost per click)” for each keyword, telling Google how much you’re willing to spend for every ad click.

What Are Facebook Ads?

Facebook Ads, like Google Ads, are sponsored advertisements that show on Facebook.

They can be found in a variety of places, including:

● Facebook Newsfeed

● Facebook Marketplace

● Facebook Watch

● Messenger inbox

With the largest population of monthly active users in any social media network, Facebook has become a fierce competitor throughout the years, providing the ideal environment for a range of businesses to advertise.

Google Ads vs. Facebook Ads: What Are Their Differences?

Many advertisers used to think of Google AdWords and Facebook Ads as rivals.

In terms of practicality, however, nothing could be farther from the truth.

Google ads and Facebook ads differences-infintechdesigns.comAs a result, many organizations combine the benefits of Google Ads and Facebook Ads to gain maximum visibility, improve leads and sales, and attract new consumers, using diverse techniques that correspond with the capabilities of each platform and generating impressive returns on their advertising budget.

Here are the ways in which Facebook ads and Google Ads differ and complement each other:


What are you hoping to achieve with your campaign? Is it brand recognition, lead generation, conversions, or something else entirely?

Knowing the answer to this question can help you get started.

Google Ads is great for capturing demand, which means reaching out to people who are ready to buy. For example, if someone searches for a “vacuum cleaner,” it could indicate that they want to buy one.

On the other hand, Facebook Ads is excellent for targeting consumers at the top of the sales funnel, making it an excellent tool for increasing brand and product recognition.

As a result, you could target customers throughout each stage of the process using both platforms at once.

If it doesn’t coincide with your larger goals, knowing your campaign’s primary purpose will help you figure out which platform is best for achieving it.


Your objective with any ad campaign is to optimize your return on ad spend (ROAS). Naturally, some platforms make it much easier to do this than others.
With Google Ads, you’ll need to consider keyword competition as well as keyword cost.

Cost per-click-infintechdesigns.comIf the keywords you’re considering have a high cost-per-click (CPC) and you only have a limited budget, this might not be the ideal option to spend your budget.

Let’s pretend you have a daily budget of $100. You intend to rank for the keyword “carpet cleaning” in your region, but it costs $10. This means you’d get a maximum of ten clicks every day, which is quite limited.

With the same $100 spend, you could reach a wider audience using Facebook Ads and run tests to discover more about which methods perform best for your target demographic.

It all comes down to figuring out where your money will go the farthest in respect to your objectives.

Google Ads vs. Facebook Ads: The Verdict

Google Ads and Facebook Ads are both highly effective advertising platforms used by nearly any type of company.

When comparing the differences and uses of each platform, it’s clear that the two solutions should be considered complementary instead of competing.

Combining Facebook and Google ads can prove to be a very successful and comprehensive marketing strategy that can result in a significant return on investment for your company.

It all boils down to your corporate objectives and what you want to accomplish.
Google Ads may be more suitable for your company if your main goal is to reach out to new clients who are in the purchasing process.

However, if increasing brand recognition and establishing a strong following is your primary goal, Facebook will take you there at a much lower cost.

More from Infintech Designs

Core Web Vitals Explained
How to Use Heatmaps to Optimize Your Website

Infintech Designs is a digital marketing agency that specializes in helping small and medium-sized businesses succeed online.

Located in New Orleans, Louisiana, we understand the importance of making sure your business gets seen by customers searching for you on Google or other search engines—and this can be done through an effective web design strategy and clever use of ads.

We want to help make it easier for people like yourself with limited resources to get started!

Review Widget