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How to Secure a Guest Post on your Blog

The benefits of doing a guest post on somebody else’s blog have been thoroughly explained and tested, and it is clear that any website will want free content, so guest posting is conclusively mutually beneficial. However, actually securing a well-known author to guest post can be a formidable, if not impossible, task. But do not fear, because for every problem there is a viable solution.

Before starting your search for a guest writer, examine your website to see if it is pleasant to look at and has a reliable content management system. Furthermore, check the site metrics to see if they are good enough to attract famous writers. Perhaps your website has other distinct advantages over its competitors, such as a strong niche community, thorough mailing list, or innovative dynamic content system. Note any of these, as they will be one of your main advantages in securing a guest post.

Next off, it is important to locate the right person to contact. You will have to choose an edition, e.g. a newspaper or magazine, or website whose style you really like. The strategy will work better if there is a particular writer who you want to target, but don’t worry if you don’t. You can look up the organizational structure at their website, LinkedIn profile or sources like Journalisted1. Be mindful of who you target, as directors and chief editors usually don’t have the time to deal with such requests. Conversely, people too low in the ladder may not have the authority to help you (although they will surely be flattered).

Ideally, you should aim for junior members; writers or editors, for example, or a new assistant editor. Those with a strong social media presence will be easier to contact, as their details will be publicly available. When you have your target, it is important to locate their correct e-mail address or other contact details. This is where tools like Rapportive2 come in handy. Try to locate a work e-mail since most people do not like to be contacted out of office hours with work related issues.

You should put a lot of emphasis on composing the e-mail because this will determine the final outcome. The common advice is to start the conversation with a pretext (their fantastic articles, creative web design, etc.) and slowly move into the desired direction. Here is a look at some of the facts relating to this.

The study at iAcquire3 presents many interesting findings. For a start, although women get higher response rates (17% vs. 15% for men), in the end they close 0.3% fewer deals, so it doesn’t pay to invent personas. The beginning heavily influences the response rate; personalized letters receive a 20.6% response rate, which justifies the thorough research about the recipient. Surprisingly, e-mails sent on Tuesday have the highest close rate. Perhaps that’s because, on Tuesday, workers have adjusted to work and are more prone to making decisions. Concerning the time of the day, the results show that 9 a.m. messages are most likely to be seen because later in the day, more e-mails arrive and crowd the inbox.

One-off messages rarely get the job done and perseverance can greatly improve results. Scheduling follow-up e-mails and refusing to give up entirely can improve the response rate by up to 60%. Additionally, the study showed that messages should not be cut short by not including personalized and important information. Longer e-mails resulted in higher response and close rates because they fully explained everything. Finally, including the logo of the company in the e-mail can greatly increase the response rate, whereas mentioning a social media profile or a phone number can actually decrease it.

References:

  1. http://journalisted.com/
  2. http://rapportive.com/
  3. http://www.iacquire.com/pdf/case-studies/Quantifying-Outreach.pdf

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