How to Write SEO Articles for Human Readers
You have likely heard the expression, “Content is king” in terms of online marketing strategies. Content marketing has been hailed as one of the best ways to target customers, improve search engine rankings, and create an overall image of thought leadership in your industry. But many small businesses struggle to understand just how to create the type of content that works.
Because the benefits of content marketing are so extensive, there is a lot of confusion over how to write for both search engines and for live human readers. While you know that you need keywords, stuffing keywords unnaturally into an article can quickly turn the reader away. On a similar note, if you only write for humans, you risk losing out on valuable online real estate that can help you to rank higher in search engine rankings.
As you get started with your content marketing strategy, consider these five tips to create a balance of writing for both search engines, as well as human readers.
Focus on Your Title
The title of your SEO article is one of the first things that the search engines will see, as well as your end reader. When you have a strong title that is filled with keywords, you make it easier for search engines to identify what you are discussing in the article, as well as make it compelling for your reader to click further and read what you have to say. Because titles can only be 70 characters or less to be displayed in most search engines, creating a title that has a keyword, location, and is enticing to your readers takes practice. Look at magazine headlines for how to do this well.
Make Your Article Easy to Skim
Heading tags throughout your article make it easy for your reader to quickly skim through and see the main points of what you have to say. These heading tags are also used by search engines to see the important parts of your article. More weight is put on headers and sub-headers in search engine algorithms because it shows the search engines that you will have more detail on a specific topic, making it more interesting for their customer, the searcher.
Sprinkle Keywords Lightly Throughout
As mentioned, search engines use keywords to determine the relevancy of an article or webpage for their end user. But search engines have become smart to the tricks played by content producers over the years. For that reason, it is possible to have too many keywords which can actually harm your SEO article. Instead, sprinkle the keywords lightly and naturally throughout your content so that you can sound like a human writer to your readers and still make a strong article that will attract search engines.
Use Related Keywords
One way to make it easier to incorporate more keywords into your SEO articles is to use variations of your keywords. Not every searcher will be looking for the same keyword. Having related keywords in your article can help you optimize your articles better, while also sounding natural to your end readers.
In order to sound professional and human to your end readers, you should always proofread your articles. This will help you to identify any unnatural instances of keyword usage throughout your article and allow you to change this before publication.
Content marketing is a powerful way to attract new customers as well as strengthen your presence online. But there is a science to creating strong content. Contact Infintech Designs for help with your content marketing strategy and for help writing articles that will make you look good to both search engines and human readers.