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Plan To Build Your Blog Traffic

One in four of all websites is a blog1 and so it isn’t really surprising that seven out of ten internet users read them2. Most bloggers consider the number of unique visitors to their website as the main way to measure success, but even with more than 800 million potential readers, bloggers still have to work very hard to attract traffic to their websites. In order to build a following for your blog it is vital to have a plan for how you will develop and promote it. In blogging, like in most things, failing to plan is just planning to fail.

Set Your Goals
The first step in devising a plan for your blog is to determine what you want it to do for you. Decide what the purpose of your blog will be, whether it is to publicize your products, show off your expert knowledge in your niche, or to reach a certain number of visitors per day, it is important to have an idea of what you want your blog to achieve. Once you know where you want your blog to go it is possible to make a plan for how you intend to get there.

Set a Blogging Schedule
The key to being successful as a blogger is to be consistent with making regular posts. Professional bloggers make posts daily while almost half of all experienced bloggers make 2-3 posts per week3. There are two main benefits of making regular posts; firstly, your audience’s attention will be easier to keep if your material comes at a regular rate, rather than at sporadic intervals. Secondly, your website will be visited more regularly by the search engines if you have a constant supply of fresh material for them to index. When you are making a schedule for your blog posts it is an opportunity to sketch out the topics that you would potentially like to cover. Planning to write a series of posts on a topic like a company’s history can be a way to ensure that you have a steady stream of new content without having to constantly look for new sources of inspiration.

Promote Your Blog
The real difference between successful blogs that make it to the first page of the SERPs and attract thousands of regular readers and blogs that go unnoticed is the promotion, or lack thereof, that goes into them. Writing great posts is only the first part of attracting readers and after your articles are online you need to promote them. Posting links on social media and bookmarking sites is a simple way to let people know that your blog is there, while in the longer term leaving comments on other blogs is a reliable way to build a following. If your business has an e-mail list then you already have a lot of potential readers to draw on. Including your website URL on your company stationary is another way to attract new visitors to your blog.

A plan for a blog doesn’t need to be overly complicated, as the real purpose is to develop the habit of keeping the blog up to date by posting regularly. Most bloggers that don’t succeed in attracting an audience have failed from a simple lack of effort and a failure to plan their blog at the beginning. A well planned, up to date blog is one of the most effective ways to promote a business on the internet, and if you would like some assistance with developing a plan for your blog, has the skills and the expertise to help you to gain success.



2. The State of the Blogosphere 2011, Higgins, Technorati Media

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