In today’s immersive and digital landscape, savvy brands need to include video marketing in their advertising strategy. More than ever before, videos are dominating in engagement, conversions and brand awareness.
Video is not just an optional piece of the marketing jigsaw puzzle anymore, it’s now an essential core element of any effective marketing campaign — especially those centered around social media.
If your company isn’t creating videos to advertise itself, then you’re at a disadvantage to your competitors. Don’t worry though, you’d be surprised how easy it is to get yourself back in the game.
You don’t need to spend millions of dollars producing trailers like the ones released by big national brands, in fact, small budget productions can often be of similar quality while coming across as more authentic and better able to connect with your audience.
Marketing a client’s business through videos is one of Infintech Designs’ internet marketing services in New Orleans, Louisiana. Serving the local business for 13 years, it is our goal to help business owners launch their products or services through a series of techniques such as search engine optimization (SEO), Pay Per Click (PPC), and more.
When it comes to video production, studies show that adding videos to your landing pages can increase conversion rates by as much as 80%. Even something as easy as inserting the word video in the subject line of your cold emails can increase the open rates by almost 20%.
Further, over 90% of customers surveyed said that videos help them decide when they’re on the fence about a purchase.
Pretty powerful tool right?
But not all videos are alike. Our professional videographer and video productions crew can help you determine the best fit for your brand, goals, and budget.
Consider the following for your business:
Demo videos are designed to show your customers how your product or service works. Whether that means unboxing and testing the product or giving your customers a virtual tour of your software suite, the important thing is that you showcase the functionality of your product in an entertaining manner and clearly communicate how it can help the end user.
Brands videos are often produced as part of an advertising campaign rather than on their own. They aim to share the company’s vision with its consumers so they become more engaged with the brand. Brand videos can help you increase brand awareness and bring in new customers.
Are you hosting a convention, fundraiser or other events to advertise your business? Putting out a few videos that show the highlights of previous conventions or announce influential guest speakers can help increase your guest list and draw more attention to your company.
Speaking of influential people, interviewing experts from various industries on video is a great way to establish your company as an authority in its niche, earn trust, and expand your audience.
Regardless of whether these influences share your views on the industry, recording discussions with them then releasing it to the public is a great way to demonstrate your expertise.
Instructional videos are a great way to show that your company really knows it’s stuff. They provide you with the opportunity to teach viewers something new or improve their understanding on a topic that they’re already familiar with.
It’s a bonus if the topics you teach them about ties in directly with your business or offers. These instructional videos can even make it easier for your customer service team to help troubled customers.
Explainer videos help your customers understand why they need your product, and how it helps them in their everyday life.
Most explainer videos focus on a journey of someone who struggles with a problem and then overcomes it by accepting the solution that your business offers. Whether this story is based on real events or written up by your content team doesn’t matter, so long as it connects with your audience on an emotional level and remains believable.
Animated videos have been increasing in popularity over the past few years and have garnered millions of viewers by explaining complex topics through the use of easily understandable graphics.
Why not curb all this attention towards your business? Use animated videos to explain concepts to your audience and show them why your product is the best solution to their problem.
Live videos can give your customers insight into the day-to-day operations of your company. It also keeps viewers watching longer. Studies have shown that viewers watch live videos over eight times longer than they watch pre-recorded videos.
Live interviews, product releases, and Q&As can help you engage with all your existing customers and even draw in some new ones.
With over 400 clients served, we’ve built quite a reputation for ourselves. Below are just a few of the over 130+ positive reviews about us online.
We can’t please everyone, but we give it a good try, maintaining a 4.5-5 star rating on Google Reviews:
“I found Infintech via a referral from a friend of mine who worked with Brian from here, and for two years, got great growth and results for his website. When I told him I wanted to start my own blog and drive traffic to it primarily via search, he said I needed a consultation with Brian for sure. I gave him a call, and although we aren’t doing what he described as his “premier search optimization package”, he is serving as a consultant to me and providing invaluable information on how to best optimize my site. Highly recommend.” -Ben Jones
“Infintech is an expert in marketing strategies and that is a big yes in my book. I love how Brian and his team are well-versed in SEO and other forms of digital marketing strategy. I will definitely get their services again! Other businesses should do the same!” -Hannah Bertholz
“Brian and his team of digital marketers and SEO specialists never disappoint. They have turned my business into around and made it visible on search engine sites. I will definitely come back for more of their services in store!” -Janice Yerger
At Infintech Designs, we put you in charge. Your vision for your company is what dictates every aspect of the marketing campaign that we put together.
Before we start working on the marketing plan, we work to understand your missions, vision, expectations, needs, and goals to ensure that every single grain of the campaign aligns with what you hope to achieve.
After all, who better to tell us what the company is about than the person who started it?
If you want to accompany your site videos with quality written texts, check our recommended content marketing services.
Address: 3436 Magazine St #120, New Orleans, LA 70115
Hours: Monday – Friday 10AM – 12AM
Phone: (504) 717-4837
Call us anytime!