- Home
- Full Stack Digital Marketing
- Services
FREE ESTIMATE & CONSULTATION
- Blog
- Service Areas
FREE ESTIMATE & CONSULTATION
- Contact
Location: Detroit, Michigan
Business Size: Small to Medium
Challenge: The client struggled to make digital marketing work effectively. After trying various marketing agencies, experts, and even hiring in-house staff, they saw minimal results and lacked clarity on their return on investment (ROI).
Before partnering with us, the HVAC business faced several challenges:
Ineffective Tracking: The client couldn’t determine which marketing efforts were driving results due to a lack of proper tracking systems.
Frustration with Past Efforts: Despite investing in numerous campaigns, they felt stuck, with no clear way to assess success or optimize strategies.
Stagnant Growth: They needed a marketing approach that delivered consistent, measurable results.
To turn things around, we started with a comprehensive audit and implemented a multi-pronged strategy:
Full Marketing Audit:
Implementation of Wicked Reports:
Strategic Marketing Initiatives:
Conducted a full audit to uncover hidden opportunities in past efforts.
Implemented Wicked Reports to ensure accurate tracking and accountability.
Deployed a mix of digital and traditional marketing strategies to engage both new and existing customers.
Wicked Reports: Centralized marketing data and improved visibility into campaign performance.
Facebook & Google Ads: Targeted new leads with compelling offers.
Direct Mail Newsletter: Combined digital efforts with offline engagement to boost retention and loyalty.
Customer Programs: Leveraged reactivation and referral campaigns to maximize existing client relationships.
New Customers: 7 new clients in the first 30 days from Facebook and Google ads.
Returning Customers: 4 past clients re-engaged with the business through the reactivation campaign.
Referred Clients: 3 new clients were acquired through the referral program.
Data-Driven Insights: By introducing Wicked Reports, the client gained visibility into what worked and what didn’t, enabling more informed decisions.
Integrated Approach: A combination of digital ads, direct mail, and referral programs ensured consistent touchpoints with the target audience.
Focus on Fundamentals: Engaging both new and existing customers leveraged untapped growth opportunities.
Scalable Marketing System: With tracking systems in place, the client now has a clear roadmap for future campaigns.
Improved ROI Clarity: Transparency in results has restored the client’s confidence in marketing investments.
Foundation for Growth: The business is positioned to continue scaling with a proven strategy.
We had almost given up on digital marketing, but this partnership changed everything. The transparency provided by Wicked Reports and the multi-faceted strategy delivered results we could finally measure—and the growth speaks for itself!
