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Location: New York & New Jersey
Business Size: Small to Medium
Challenge: The client faced stiff competition in the roofing market and needed a way to stand out, attract more qualified leads, and convert them into loyal customers. They had no prior experience with lead generation systems and wanted to build a sustainable growth strategy.
Goals: Generate consistent, high-quality leads, improve conversions, and establish a robust follow-up system to nurture potential customers effectively.
Before working with us, the client struggled with:
Market Saturation: Operating in a competitive region, they needed a way to stand out.
Limited Offer Testing: They had not explored creative offers tailored to different customer pain points.
No Lead Nurturing System: The lack of a follow-up process meant they were losing potential customers who didn’t convert immediately.
We designed a comprehensive strategy focused on lead generation, offer testing, and long-term lead nurturing:
Offer Testing: We tested several offers to identify which resonated best with their audience:
Lead Generation & Tracking: Built targeted ad campaigns on Facebook and Google to drive leads while implementing tracking systems to monitor campaign performance.
Lead Nurturing System: Developed a comprehensive follow-up process to engage and convert leads over time:
Drove traffic and captured leads through highly targeted campaigns.
Delivered value-driven content to keep leads engaged.
Ensured top-of-mind awareness for warm leads.
Reinforced digital efforts with physical touchpoints.
Over five months, the campaign delivered significant results:
Leads Generated: Over 1,400 high-quality leads.
Sales Conversion: The sales team converted 30% of leads into customers within five months, resulting in approximately 420 new roofing jobs.
Increased Brand Awareness: Educational content and multi-channel marketing positioned the client as a trusted expert in their market.
Data-Driven Offer Testing: Identified the roof maintenance offer as a standout, allowing the client to focus on what worked best.
Comprehensive Nurturing: Ensured no lead was left behind, maximizing the potential of every contact.
Localized Strategy: Targeting specific regions ensured a higher relevance to the audience and better results.
Scalable System: The client now has a replicable marketing system that delivers consistent leads.
Improved Conversion Process: With a nurturing strategy in place, the sales team is better equipped to close deals.
Resilient Marketing Infrastructure: Despite the challenges posed by COVID-19, the client’s system continues to deliver sustainable growth.
“We never thought digital marketing could deliver such impactful results, but this campaign changed our business. The roof maintenance offer brought in customers who turned into long-term clients, and the nurturing system kept us connected with leads we might have otherwise lost.”
