Content marketing is one of the biggest factors that affect a business’ growth, and many companies use a large part of their budget towards success in this area. And to become successful in content marketing, you must generate high-quality content. High-quality content is influential and engaging, and it can attract your target audience to consume what you say and what you
By now, search engine optimization (SEO) has become a part of the processes and considerations of online business owners permanently. After all, an optimized website attracts visitors and potential customers. An estimated 70% of users rely on organic search results, and a quarter of these searchers often end up buying something. The good news is the Google page experience update is set
The COVID-19 pandemic took the world by storm and greatly affected the global economy. Some people think there’s a looming recession, while some believe it’s already happening. Business owners suddenly had to learn to market in difficult times, and fast. All of a sudden, we were faced with new dynamics—working from home, social distancing, and temporarily closing physical
One question we get asked a lot is, “SEO vs. PPC: Which is better?” And we get it. Search engine optimization (SEO) and pay-per-click (PPC) ads are two of the most effective ways of getting more traffic to a site. The answer to this question is highly dependent on a company’s target audience and objectives. There are times when SEO strategies would be more beneficial to use, and
Social media has become an essential factor for increasing brand awareness because most of our clients are on one or more social media platforms. By 2021, the number of social media users worldwide is expected to rise to 3.02 billion. Any business that’s serious about brand awareness should utilize social media for its brand marketing tactics, and we can help in this department. Read on
Digital marketing is a simple concept. It’s marketing done online without the use of traditional marketing tactics and tools. And for the past few years, it has consistently produced young billionaires like Jeff Bezos and Mark Zuckerberg. People may disagree, but the actual reason they achieve success is pioneering digital marketing to new heights. The Demand For Digital
When you go to the mall and see a bookstore full of people, you’ll see that only a few go out with a purchased book. You’ll also notice that some people are just browsing around while some people grab a book, only to put it back on the shelf. So then you start to wonder — why does the bookstore stay open even if only a few people make an actual purchase? Just like in the analogy
We all know that most businesses now use social media to promote and boost their business. You may find it hard to keep up your social media presence, but have you asked yourself, are you doing it the right way? As you know, Facebook, Instagram, and Twitter are the most popular social media platforms that we use. That’s why most businesses are always looking for ways to increase their
In our pursuit of knowledge, we’ve probably been to Google’s web page countless times, and while we usually get the answers we’re looking for, other times we read things that just aren’t right. Unfortunately, some of the worst information floating on the web is related to bad SEO (Search Engine Optimization) practices. “Bad SEO Practices that You Might be Making’ This is because
An amazing website content writer has the same skill set as any writer does – they do solid research, have advanced grammar skills, creates catchy content, and tells great stories. Website content writers have a natural knack for making boring topics more relatable and interesting. SEO Content Writers are more than Just Writers What sets a website content writer apart is his knowledge of
People who work in e-commerce, marketing, or advertising have most likely come across the term search engine optimization (SEO), and rightfully so. If done correctly, SEO is the simplest, most cost-effective aspect of digital marketing that a company can utilize to increase the visibility of a site in a search engine. This post will help you keep up with today’s digital market climate,
Google Ads, previously called Google Adwords, is one of the most effective digital tools in the market today for driving traffic into a site. It does, however, come with an investment, and not using the tool correctly will lead to unnecessary losses. Spending on Google advertising will definitely bring more traffic to your site, but these visitors have little value to the company if they
As digital design experts, we at Infintech Designs get asked a lot about our ad design best practices. It’s not quite as easy as one would think. For us, creating the best banner ads is as much a science as it is an art. Effective banner ads are very important as they increase brand awareness and traffic for a site. Banner Ad Design Best Practices that Helped Us and Will Help You,
More and more businesses are investing in search engine optimization (SEO) to maximize their online success in marketing.  In fact, a study has shown that more than 1.3 million businesses, website publishers, and nonprofits around the US benefit from using Google’s advertising solutions.  SEO has definitely changed the landscape of marketing in a fascinating way with thousands of
 Every responsible and forward-thinking website owner knows that page speed is, in fact, a big deal. Several strategies are normally put into play to ensure this is achieved. Some may recommend installing plugins or using WP Rocket to get WordPress pages moving faster. And while we all agree that this is important to do, have you ever asked yourself exactly what advantages you’re
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