A huge part of the consumer buying process today is reading online reviews hence, online ratings have become an essential part of businesses today. BrightLocal executed their yearly study of Local Consumer Review and it garnered significant results. Their study has proven that reviews have a huge impact on Google Local Pack Results and Organic Search Rankings whilst online reviews creates a
Should you start investing in animated videos for your business? Recent reports have shown that animated videos are a powerful communication tool to entice customers, which increases the chances of getting higher conversion rates. It has been observed that animated videos, specifically the ones with a “drawn” cartoon and a voice over is an effective way to keep customers engaged. So, we gave
There are so many businesses in the web space and it gets harder every day to stand out as a unique brand. Your potential customers are being wooed by your competitors, it’s no longer effective to throw out the same sell tactics at them. Now consumers are more “ad aware” than they were a decade ago; even some brands are bringing back native advertising. Instead of recycling previous
Every marketer who is worthy will probably claim that they know all they need to know about their organization’s SEO practices. But can anyone really know this? As far as internet search is concerned, there are thousands of ‘hack’ posts on how to improve your website’s search visibility. However, a majority of those resources seem to be focused on regular desktop search. Following the
If you’re using your website as an income generation tool, you have to ensure that there are no bottlenecks along the way. SEO is important and there is a lot you can do on your site and beyond to give your site greater visibility on search engines. However, none of these efforts will mean much if you’re working with the wrong web host. It’s easy to see a web hosting service as nothing
Today’s individual is highly informed, connected and on the move. As a dynamic person, with a dynamic personality, your personal branding should speak volumes. If you are looking to become a force in your industry, you need a strong personal brand. One way to do this is having a website that commands authority. If you want to make the most out of the site, consider hiring a reliable web
The web is filled with businesses competing for attention of users and potential customers. It can be tough trying to win the attention of customers in an already crowded market, so one strategy is to lure them instead. By flipping the table around, you can work the tide to your advantage. All it takes is updating your website with fresh content on a regular basis. You can always seek the help
Keywords are necessary for every SEO campaign and will play a big role in everything from on-page SEO to link building. Knowing which keywords you should target and how to target them will determine whether your SEO strategy will produce superior results or fail miserably. To help you improve your SEO results, Infintechdesigns.com put together a guide to help you figure out what kinds of
If you use remarketing, it's all too easy to consider your remarketing audience as an afterthought. After all those visitors weren't interested in your offer the first time, right? If your goal is to use remarketing effectively, you need to apply some techniques to target those visitors who might actually convert. Here are 3 ways to use remarketing for better results. How to Get Users to Return
Building an email list is no easy task for ecommerce businesses. With all of the messages that subscribers regularly receive from businesses, your content really needs to stand out from the competition. If you want better results from your email marketing efforts, it’s time to try something different. Here are 5 ways to reconnect with your email subscriber list. 1. Send More Updates Many
Have you purchased customer leads assuming that the sales are just a phone call away? Unfortunately, many marketers start out with prepaid sales leads only to find out that they don't always bring in a good ROI. Here’s why prepaid sales leads don’t always work. Not Understanding Where Customers Are At The main problem with purchasing prepaid sales leads is that by the time your
The biggest mistake that you can make when it comes to email marketing is labeling any type of click-through or email open as a conversion. However, if you actually want to figure out which email conversions lead to sales, you need to be more selective in your definition of an email conversion. To help you get better results from your email marketing efforts, we’ve put together a quick guide
If you have recently set up a Google AdWords account, you may be excited to start spending your complimentary account bonus right away. However, this is a mistake that could cost you a lot more in the long run if you don’t have a PPC advertising expert available to ensure that your campaign is properly set up in order to maximize your ROI. Let’s face it. Google AdWords is expensive to use.
Many PPC advertisers feel frustrated after using PPC advertising. This is because using AdWords has become a very expensive endeavor for many businesses, requiring budgets in the thousands or hundreds of thousands each month. These figures sometimes don’t even include the costs of creatives and landing pages that are needed to convert the leads. According to data from WordStream, the average
Whether you have been engaged in an SEO strategy with an outsourced provider, or you manage your own SEO efforts, you are already aware that organic traffic isn't always guaranteed. However, you may be wondering exactly why you are having trouble with maintaining a steady stream of traffic. In some cases, the cause could be out of your control. In other cases, there are some things that you
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