For years, we’ve been talking about the insane explosion in volume for searches done on mobile devices and how to capitalize on that increased growth such as buying decisions by mobile users and why SEO efforts should extend to mobile marketing. But after looking over some figures and trends, as discussed in an article by Dan Leibson, it truly looks like the volume of mobile searches is
We are in a never before known or experienced times as the COVID-19 continues to cause great damage across the globe. But what does this mean for business? Do operations come to a standstill? Well, no! The show must go on. The Internet has proven to be profound in the face of uncertainty, with internet marketing coming to the rescue. In fact, businesses need the power of the
The COVID-19 lockdown has enabled companies to rethink their digital marketing strategies. With almost the entire world in quarantine, the unprecedented changes in online activities of your target audience may serve as a boon for your company. But you need to step up your digital marketing strategies and handpick the ones that you can do from the comfort of your home. Getting Started -
Efficient and affordable web design services go hand in hand. Whether you're building your business presence online or starting out your personal blog, web design should be enticing and easy to navigate. With so many available choices for web design templates, it's now easier for anyone to create their own website within virtual environments without even having to write a single line of
From small to large businesses, no one is immune to the impact brought by the coronavirus pandemic. Businesses are struggling to stay afloat. Owners need to think strategically when it comes to their operation and marketing. Digital marketing, in particular, is a very powerful tool in a time where almost everyone is indoors and online. This can be seen as a huge opportunity for
If you want to increase revenue in today’s digital world, you must have a well-designed website for your business. But, you have to drive quality, targeted traffic to it. You have two main options when it comes to getting traffic to your website: Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising. What’s the Difference between SEO and PPC? Search Engine Optimization
If you want to improve your website's visibility on a search engine is hiring an SEO consultant. SEO is a continuous practice and you need to keep investing in it every week, every month, and every year. It's not a one-time investment that will provide long-lasting results. In fact, many startups don’t have enough money to spend on SEO consultant services. If you too face the same
Are you the kind of webmaster who's always on the lookout for link building opportunities? This isn't surprising as many experts in the SEO world rave about the power of external links. But how much attention have you placed in building links from your website to other websites? Outbound links have frowned upon for many years, due to unfounded claims. The truth is that you can benefit by
If you've been in the digital marketing game for a long time, then you've heard the phrase "content is king" thrown around countless times. Although it seems to have diminished in luster over the past couple of years with the advent of artificial intelligence and machine learning, content marketing continues to be an effective tool for lead generation. Just like how all leads aren't
SEO involves a combination of various techniques to improve a site's organic traffic. White hat SEO is one of those techniques that provide long-term success to your website in addition to meeting your short-term goals. Going Deep with White Hat SEO According to SEO lingo, white hat SEO is the application of different techniques, tactics, and strategies that focus more on the search
In an era where millions depend on their phones and computers to shop for their favorite products, not having a website will leave your company in the backbench, allowing your competitors to gain a significant advantage. In fact, having a website alone doesn’t make the cut if you want to reach your target audience. You need to come up with various digital marketing strategies to promote
When you look at the topic of web design and catering to your target audience, you are not just looking at the visual aspects. Instead, there are several factors and fundamentals that contribute to a powerful site. This means you should never limit your strategies. Because strategies make you more competitive against your peers. But in this particular post, you are invited to ask a very
First impressions last a lifetime and this is no exception when it comes to web design. The success of a website entirely depends on its design; utility and usability being the primary determinants. A poorly designed website tends to perform badly, with undesirable metrics like low time on site, high bounce rates and low conversions. Since your website is the face of your company and
The number of people with access to the internet has continued to grow, and this has presented business with the opportunity to reach prospective customers from any part of the world through online marketing. Search engine optimization has become a must for any business looking to increase their sales and grow. It is important to invest in SEO marketing because there are many
The main difference between social media and digital marketing is that social media marketing serves as one of the many different channels of digital marketing. However, while many people believe that social media marketing is the same as digital marketing, it’s simply not 100% true. Digital marketing encompasses many other channels, including social media, as we’ll explain in depth
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