In today’s global economy, your customers have OPTIONS. And as such, the reputation of your brand is worth more now than ever before.
But what happens when you make a mistake? Or if an employee does something to tarnish your brand? Or if a product or service failed and caused damages?
Things happen. From technological outages, to cybersecurity breaches or failures of communication on
There are so many businesses in the web space and it gets harder every day to stand out as a unique brand. Your potential customers are being wooed by your competitors, it’s no longer effective to throw out the same sell tactics at them.
Now consumers are more “ad aware” than they were a decade ago; even some brands are bringing back native advertising. Instead of recycling previous
Storytelling can do wonders for your brand because it helps your customers to feel connected to your business. To demonstrate the importance of creating a narrative for your brand, let's say that you want to promote your product. You probably won't be able to get people really interested in the product if you just create a sales script about it. However, if you add context by using the narrative
Do you know what people are saying about your brand online? Finding out how people feel about your business and addressing negative press can be a challenge. However, there are many strategies and tools that can help you to stay ahead of the game. Here are some tips to help you monitor your brand’s online reputation.
Set Up Google Alerts
Use Google Alerts to receive notifications whenever your
If you own a business, chances are that you receive offers for online marketing services on a regular basis. If you have taken time to read any of these offers they usually promise similar results which are to rank your site for all of the top keywords in your industry. If you have seen these offers before or you have fallen for them, your experience is likely the same of most business owners. If
For small businesses, building a strong brand online can be a bit of a challenge. It can be challenging to carve a unique image in order to stand out from the competition in your industry. Here are some tips to help you to build a better brand online.
Increase the Visibility of Your Brand
Increasing the visibility of your brand is essential for spreading the message that your brand is a