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Category: Search Engine Optimization

SEO Mobile

Why your SEO Efforts Should Extend to Mobile Devices

Every marketer who is worthy will probably claim that they know all they need to know about their organization’s SEO practices. But can anyone really know this? As far as internet search is concerned, there are thousands of ‘hack’ posts on how to improve your website’s search visibility. However, a majority of those resources seem to be focused on regular desktop search. Following the

Webhosting SEO

How Poor Webhosting can Harm Your SEO

If you’re using your website as an income generation tool, you have to ensure that there are no bottlenecks along the way. SEO is important and there is a lot you can do on your site and beyond to give your site greater visibility on search engines. However, none of these efforts will mean much if you’re working with the wrong web host. It’s easy to see a web hosting service as nothing

SEO Keywords - Infintech Designs

What Kinds of Keywords Should You Target?

Keywords are necessary for every SEO campaign and will play a big role in everything from on-page SEO to link building. Knowing which keywords you should target and how to target them will determine whether your SEO strategy will produce superior results or fail miserably. To help you improve your SEO results, put together a guide to help you figure out what kinds of

How Beacons Will Change SEO

Beacons are devices that can communicate with a shopper's smartphones with the goal of improving the shopper's in-store shopping experience. When they are placed in a store, they use Bluetooth technology to detect smartphones that are nearby and send the smartphones media such as ads, coupons or other important product information. As a result, beacons could mean big changes for the SEO

Top Local SEO Ranking Factors

A new study done by Local SEO Guide, in cooperation with the UCI Center for Statistical Consulting, has found new details about the factors that help certain Google My Business pages rank highly in the search engines. This study revealed some important details about local SEO that businesses should take into account when planning their local SEO strategies. If you are trying to rank your

Local Marketing

Why Your Local Business Listing Was Suspended By Google

Has your local business listing been suspended at Google My Business? If you are wondering what happened, there are many reasons why a Google business listing could be suspended. Here is what you should know to help you avoid a suspension and help you get things back on track if your listing has already been suspended? Types of Google My Business Suspensions Before you try to determine exactly

Google Adwords Bans Ads for High-interest and Payday Loans

As of July 13th, Google has announced that display ads that promote paydays loans with repayment terms in 60 days or less will be prohibited. This change to the AdWords policy also means that ads on high-interest loans with an APR of 36% or more will no longer be accepted. However, the latest changes are not expected to apply to companies that offer other types of loans, including mortgages, car

How to Get Your Entire Company On-board With Your SEO Strategy

Most businesses realize that SEO is an important part of any online marketing strategy. However, making it a priority for your company can be difficult, especially if you are not the one that is in charge of making the financial decisions for the business. If you know that SEO can drive better results for your company, you should make the case to get your team members involved. Here are a few

What Are Rich Snippets?

If you keep up with the changes that Google regularly makes to its algorithm, you may have heard the use of rich snippets is increasing for SEO purposes. Rich snippets have been around for sometime. However, the concept might be new to marketers who are not familiar with the technical aspects of SEO. Rich snippets can improve your online visibility when it comes to search. As a result, you

5 Tips for Monitoring Your Brand’s Online Reputation

Do you know what people are saying about your brand online? Finding out how people feel about your business and addressing negative press can be a challenge. However, there are many strategies and tools that can help you to stay ahead of the game. Here are some tips to help you monitor your brand’s online reputation. Set Up Google Alerts Use Google Alerts to receive notifications whenever your

SEO Images

Should You Optimize Your Images for SEO?

If you are considering optimization of the images on your website, here are a few reasons why image optimization is important. Image Optimization for Mobile-Friendly Content Having a website that is mobile-friendly is extremely important because the majority of searches are made from a mobile device rather than a desktop computer. As a result, you need to have images on your site that load

SEO Tasks

8 Most Important SEO Tasks You Should Prioritize

Getting top rankings for your website in the search engines means that you must continuously focus on improving your SEO strategy. The search engine algorithms are continuously changing and something that is working today may not work as well in the future. As a result, you need to make sure that you always place SEO as one of your top priorities when it comes to online marketing. Here are the

Paid Search Advertising

Paid Search Advertising: The Benefits of Bidding for the Top Position

When it comes to paid search, one of the top pieces of advice that have always been recommended by PPC advertising professionals from Infintech Design in New Orleans is that you should always bid to win the top spot. Having the top spot can make it feel like you have "won" out against other advertisers. In addition, it can also feel good to see your brand ahead of the competition on the search

Why Authoritative Links Matter for SEO

You may have heard that building authoritative links is helpful for SEO. However, do you know exactly why? Understanding the reasons why there is so much focus on link building is important to ensure that you do it right the first time. Here are the reasons why authoritative links matter for SEO. What Makes for Spammy Links? The debate over spammy links often changes as Google updates its

SEO Local Marketing

Local Marketing Trends for 2016

As mobile device usage increases, local marketing is becoming more important to companies that do business with local customers. As 2016 begins, there are some clear trends that are emerging in this space that brands should be ready to adopt. Here are some of the top local marketing trends for 2016 from Infintech Designs. Google Will Put More Emphasis on Local Search Recently, Google updated

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