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What is SEO – Search Engine Optimization?

So you’ve heard search engine optimization or SEO is an amazing way to get free traffic from the search engines but you have no idea what all the fuss is about it? Even though the topic of getting traffic and rankings via SEO is something that is often clouded in mystery, it doesn’t have to be. In fact, at the very core of search engine optimization, all you need to do is have optimized content for both the search engines and visitors, then get high quality back links to the page you want to rank. It’s really that simple!

If you are still wondering if you should get into the SEO game, then this article may be just what you are looking for to help you point you in the right direction. Search engine optimization rocks! I am proud to say it and after you finish reading this article about the benefits of SEO, I am sure you will agree with me and thousands of others who love getting traffic from the search engines.

Benefit One – Free Traffic
There are basically two ways to get traffic to your Website, free and paid. If you are just starting out or are inexperienced at online business, then I recommend focusing on free traffic. Now, there are many different ways to get free traffic  but one of the best and most passive free traffic sources is from the search engines. This means you get your pages ranking highly using various SEO methods and then Google, Yahoo and Bing will start sending traffic to your Website (as long as you have chosen your keywords properly). Even if you have money to invest in paid traffic, search engine traffic still rocks!

Benefit Two – Build Authority
When you start to become an SEO pro, you will be able to rank Web pages with ease. The better your skills become, the higher you will rank for multiple keywords in your market. This has a compound effect of not only sending you traffic but also people will start to see you as an authority Website due to the fact that it ranks highly for multiple searches. There have been studies done to prove that people who surf the Internet perceive the top listed Websites to be authoritative, while those that are lower down are not viewed as favorably. So if you want to be viewed as an authority in your niche market, start learning search engine optimization.

Benefit Three – Set And Forget
Unlike the majority of other traffic sources, once you have a highly ranked keyword or phrase, you don’t have to do much to maintain it. If you are in a highly competitive marketplace then obviously this won’t hold true but for most keywords, once you have run a search engine optimization campaign and got a high ranking, you can maintain it easily with minimal link building techniques or sometimes no additional work is needed and your high ranking will stick for months, even years.

Benefit Four – Easily Outsourced
Paid traffic is hard to outsource because if a mistake is made by your outsourcer, it will cost you money, sometimes significant money! Outsourcing search engine optimization techniques on the other hand is very easy and if any mistakes are made, the risk factor is kept very low. Also, there are tons of places to find staff who can take care of all your SEO work and for very competitive prices.

Every business, big or small, can benefit from an effective SEO campaign.  It really is an amazing technique that can result in a ton of long term and passive traffic being flooded into your website. If you haven’t started a SEO, campaign there is no better time to start tapping into the power of this amazing strategy.

Call Brian Hong@ 504-717-4837 for a free face to face SEO consultation.

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