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Category: E-mail Marketing

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5 Ways to Reconnect With Your Email Subscriber List

Building an email list is no easy task for ecommerce businesses. With all of the messages that subscribers regularly receive from businesses, your content really needs to stand out from the competition. If you want better results from your email marketing efforts, it’s time to try something different. Here are 5 ways to reconnect with your email subscriber list. 1. Send More Updates Many

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How to Properly Define an Email Conversion

The biggest mistake that you can make when it comes to email marketing is labeling any type of click-through or email open as a conversion. However, if you actually want to figure out which email conversions lead to sales, you need to be more selective in your definition of an email conversion. To help you get better results from your email marketing efforts, we’ve put together a quick guide

Why Your Email Marketing Strategy Shouldn’t Only Focus on Sales

When it comes to email marketing, you may be focused on using your campaign to drive direct sales. However, there are other potential benefits to email marketing besides using your campaign to drive sales. Email marketing can also be used to help build your brand. Here’s why your email marketing strategy shouldn’t only focus on sales. Developing Exclusive Content Many businesses send

Don’t Be a Lazy Email Marketer!

These days, everyone is simply overwhelmed by the number of emails that they receive. While you may place the blame on not having enough time to answer everything, part of the problem is because some email marketers are simply bad at what they do. If you don't want your business to be lumped in with email marketers that just don't care about what they put out, don’t be a lazy email marketer!

5 Email Marketing Mistakes to Avoid

You have worked hard to create the perfect email marketing campaign. You have already done the work to get people to sign up for your email list. However, what you should focus on next is crafting the right content to increase sales. Here are five email marketing mistakes to avoid if you want better results from your efforts. Mistake #1: Your Emails Aren't Responsive If you want to reach all of

5 Tips for Holiday Email Marketing

The holidays are coming up and for some businesses, the holiday season means lots of sales and even more customers. Every year customers seems to start shopping for holiday gifts earlier. Therefore, it is a good idea to already have a strategy in place for your holiday email marketing before the season begins. Here are five tips to help you get your email marketing ready for this holiday

How to Do Email Marketing the Ethical Way

Email marketing is one of the best ways to reach your target audiences and it is why is it so highly recommended as a strategy for online marketing. Email marketing can help to improve credibility with your customers while also helping you to grow your sales. However, email marketing is also known for other issues, such as spam and can have a negative impact on a business if done unethically.

How Email Marketing Can Grow Your Customer Base

Every business owner wants more business. Email can be an easy way to connect with customers to achieve this goal. Email marketing provides a way to keep up with old customers and also educate potential customers about the products and services that you offer. If you want the opportunity to reach your audience in a manner that is cost-effective, email marketing is the tool that you should use.

Personalization Is Important for Email Marketing

For email marketing, personalization is extremely important. Emails for marketing purposes often lack personalization either because the marketer doesn’t know how to personalize the emails or simply doesn’t care. If you don’t think that personalization is an important part of email marketing, you should know that you are automatically losing a certain segment of potential customers without

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How to Optimize Your Emails for Mobile

If you are well-invested in your email marketing strategy, you know how important it is to make sure that your customers are receiving and engaging with your messages. Increasingly, mobile devices are what customers are using to open email messages. Therefore, it is important that you make sure that you email marketing strategy has been designed to accommodate the needs of mobile users. Here are

Why Email Marketing Is Good for Small Business

Have you considered stepping up your email marketing efforts? If you are unsure about increasing your email marketing budget, you should be aware that email marketing offers one of the highest ROI rates when it comes to online marketing. Here are some other reasons why email marketing is good for small businesses to use to attract and retain customers. Email Marketing Is Now Easier Than Ever In

Tips for Growing Your Email List

Email marketing works best when you have a targeted list of users that are highly engaged with the content you provide. While the effectiveness of email marketing is not tied directly to the size of your email list, growing your email list can be effective for achieving the results you want. Here are a few tips for growing your email list. Add Business Contacts to Your Email List An easy

Give People a Reason to Subscribe to Your Newsletter

If you are having a hard time getting people to sign up for your newsletter, you are not alone. Many small businesses struggle with getting subscribers for an email newsletter. However, the issue is typically that they simply aren’t doing enough to get readers interested in subscribing. Here are some tips to help get your website visitors interested in subscribing to your newsletter. Offer

How to Come Up With Ideas for Your Newsletter

Figuring out new ideas for your newsletter is tough when you first start out or you feel as if you have already done every topic there is to do. Fortunately, there are several ideas that you can use to come up with ideas for your newsletter that will resonate with your readers. Here are some tips that you can use to put together new topic ideas for your next newsletter.   Focus on

Checking Your Email Marketing Campaign for Problems

Do you know how to troubleshoot your email marketing campaign? If you are currently running an email marketing campaign, it is important to watch out for problems. Email marketing is increasingly becoming an important aspect of the sales funnel for businesses. Here are a few email marketing campaign problems that might arise and what you can do about them. Deliverability Issues Deliverability

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