When building your website, it is important for you to take into account how different users will interact with your site depending on the devices that they are using. When it comes to mobile users, such as iPad and smartphone users, the user experience of your site should be specifically tailored to those users. Making your site responsive is the best way to ensure that your site is accessible
According to a post on the Google Webmaster Central Blog, on November 1, 2015, Google has announced that it will give sites lower rankings that use interstitial ads to promote download of a mobile app by hiding site content. While these ads are typically designed to build the mobile app subscriber base of the sites that use them, Google says that this does not provide a good search experience for
If you are well-invested in your email marketing strategy, you know how important it is to make sure that your customers are receiving and engaging with your messages. Increasingly, mobile devices are what customers are using to open email messages. Therefore, it is important that you make sure that you email marketing strategy has been designed to accommodate the needs of mobile users. Here are
Getting more mobile users is not hard when you use proven techniques. In fact, mobile is poised to become the largest source of online conversions. Focusing on your mobile marketing strategy can only help to improve results for your business. Here are some tips for getting more mobile users.
Create Device Specific User Experiences
The type of device that a person is
Does your business still have a desktop website? If you have not yet made the change to the responsive design, it is a good time to reconsider your decision and consult trusted website designers on how to deal with these changes. In a hangout this month, Google webmaster trends analyst, John Mueller, went on record to say that desktop websites are no longer needed.
In April, Google announced that it would be changing its search engine algorithm in order to cater to websites that are mobile-optimized. These changes came with worry across the web that businesses would lose rankings for failing to meet Google’s standards. In addition, companies had little time to make the changes with just a few months before the changes went into effect. If you are
As business owners worry about the outcomes stemming from Google's latest mobile update, there are a few things that you can do in order to get ahead of the game. Here is a brief overview of the changes that you should consider making now that Mobilegeddon has gotten underway.
Focus on the Critical Parts of Your Site
With mobile search, it is all about visibility. Since no one knows how websites
If your business is a local business or many people access your company's website via a mobile device, you probably want all of the mobile traffic that you can get. However, if you fail to do a few basic things, you can quickly alienate your mobile customers. Here are a few things to avoid according to a mobile marketing service provider in New Orleans.
Poor Mobile Site Design
The first thing
While most online marketing experts agree that mobile websites are essential to doing business online, many website owners are clueless about what to do next and how to work the newly created site into their existing online marketing strategy.
The good news is that you have taken the first step as there are many business owners who have not yet taken the initiative to do this for their online
As mobile traffic skyrockets thanks to the increased usage of smartphones and tablets, companies are scrambling to reel in more of the mobile traffic to convert it into leads and sales. As a result, more and more companies are now seeing mobile websites as a mandatory requirement for doing business online. However, there is a right way and a wrong way to build a mobile site.
Studies show that most adults the U.S., U.K. and other countries are using smart phones these days. They are not just for apps and checking in on social media networks or checking email, but for browsing the web as well. In 2012, more Internet searches were conducted, and more mobile websites were viewed, than ever before. Here are the smart phone browsing trends and results from 2012:
If you’re looking to improve your overall business outlook, you should be focusing on a reliable mobile marketing. Your mobile app should be a duplicate version of your website but also include bonuses and extras to encourage users to download the app and take advantage of these perks. According to Pew Internet, 55% of Smartphone users will use their phone to browse the web, so keep that in
More and more consumers are using mobile devices to access the internet. For this reason, the market of mobile users is coming increasingly into view among small businesses. However, this type of website visitor is still left neglected in some ways making it more difficult for a company to create a connection with the people who arrive on their website from a mobile device.
In the same way,
Your small business website serves as the first impression to your business online. When people arrive at your home page or any page on your website, they get an immediate idea of what your business has to offer and why they should continue reading further. This decision is made in a matter of only seconds, and if your website looks like it was created by an amateur, the chances that your
The term ‘mobile’ in marketing is not what many people think of it as. Mobile simply means able to be moved. For marketers, this gives visions of people looking up websites while in coffee shops on their tablet or navigating through their smartphone while at a shopping center. But users of mobile devices have tricked marketers and now, after a recent Google survey, more marketers are