Changes You Should Make After Google’s Mobile Update
As business owners worry about the outcomes stemming from Google’s latest mobile update, there are a few things that you can do in order to get ahead of the game. Here is a brief overview of the changes that you should consider making now that Mobilegeddon has gotten underway.
Focus on the Critical Parts of Your Site
With mobile search, it is all about visibility. Since no one knows how websites will rank in light of this latest update, starting by optimizing all of the most important pages on your website is the way to get ahead. Focus on those landing pages that drive the majority of your site conversions and make sure that they not only load quickly but the responsive design of your site works well on mobile devices.
By optimizing these pages now using conversion rate optimization tools and A/B testing, you can create landing pages that far outperform those of your competition, many of whom are waiting until the results kick in before doing something to their websites. By then, it may take longer than you anticipate to recover your rankings!
Check Your Site With the Mobile Friendly Testing Tool
Prior to the search algorithm update, Google rolled out a nifty new tool, known as Mobile Friendly Testing Tool. The Mobile Friendly Testing Tool is designed to help you test your site to see if it will display correctly on a mobile device. In addition, it will also give you the confidence to know that if you do pass the test, your site is indeed up to Google’s standards.
If you haven’t already tried this tool, then you should test your site right away so that you can see if any additional changes need to be made. The tool will also allow you to test sites that you currently track in Google Webmaster Tools. Therefore, you can combine the insight that both of these tools provide in order to determine where you should go next with regard to your online marketing strategy and site optimization.
Don’t Forget About Your Desktop Users
Even though mobile searches are accounting for a greater portion of the online searches that take place, this does not mean that you should forget about your desktop users. Your analytics tools can tell you exactly how your users are interacting with your website. If you have a significant number of users that browse your site from a desktop, consider creating an optimize site experience that is just for them.
This means that you might want to change the layout of your site so that it caters to these users specifically. You may also find that you can actually improve the user experience for your desktop users by decreasing the amount of content and options available to them if you have seen less engagement recently with the new updates.