Tips for SEO-Friendly Content
While it may seem that SEO is no longer relevant to content writing, the truth is that content and SEO are still two sides of the same coin. However, the difference today is that proper search engine optimization for your content is no longer all about the keywords. Here are a few tips for writing SEO-friendly content that is sure to please Google.
Publish Content Regularly
When it comes to content creation, publishing content on a regular basis is one of the most important things that you can do for your SEO strategy. Websites that offer fresh content on a regular basis are considered to be more valuable than websites that don’t. Publishing content on a regular basis is easy when you have a content marketing strategy in place.
Focus on Your Audience
By focusing on the audience that you are creating the content for, you can increase engagement levels with your content. As a result, this will help your SEO because people will engage with your site longer, increasing site visit time and decreasing bounce rates. By focusing on the audience, you can also determine what appeals to them and therefore select keywords for your content that will help your site to rank highly in the search engines.
Determine the Best Way to Incorporate Keywords
Although keywords should never be the main focus of your content, it is still recommended for SEO purposes that you do incorporate them into the content. An optimization plugin or keyword tool can help you to determine the proper density of the keyword phrases that should appear in your content. By working with a trusted SEO adviser, you can also come up with related keyword phrases to incorporate in your content that can help to improve the search engine friendliness of your content.
Shorten Paragraphs and Sentences
Writing shorter paragraphs and sentences may seem like it a very basic tip. However, it could do wonders for improving your SEO results from your content. Shorter paragraphs and sentences are easier to read, which will make readers spend more time on your site. In addition, shorter paragraphs and sentences are also preferred by search engine bots.
While optimizing your content for the search engines is important, it is good to remember your overall goals. If your goal is to increase sales, start by determining what resonates with your audience in terms of content and then build out your SEO strategy from there. While SEO is important, ranking for specific keyword phrases only matters if they are the ones that drive sales and potential customers to your website.
Do you need help with writing better content in order to achieve your SEO goals? Infintech Designs specializes in optimizing content for conversions and search engine rankings. Request a free quote for services today.