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Category: Content Marketing

Blogging Image - Infintech Designs

Blogging as a Branding Platform; For Yourself and Your Business

There are so many businesses in the web space and it gets harder every day to stand out as a unique brand. Your potential customers are being wooed by your competitors, it’s no longer effective to throw out the same sell tactics at them. Now consumers are more “ad aware” than they were a decade ago; even some brands are bringing back native advertising. Instead of recycling previous

Online Marketing

Building Web Authority with Regular Fresh Content

The web is filled with businesses competing for attention of users and potential customers. It can be tough trying to win the attention of customers in an already crowded market, so one strategy is to lure them instead. By flipping the table around, you can work the tide to your advantage. All it takes is updating your website with fresh content on a regular basis. You can always seek the help

SEO Content

How Your Content Affects Your SEO

On-page SEO plays a huge role in determining your rankings in the search engines. As a result, your content needs to be properly optimized and as relevant as possible to the search keywords that you are trying to target. Here are how your content affects SEO, what you should do to improve your rankings, and how to acquire proper SEO content optimization. What Is On-page SEO? On-page SEO is

140 Characters

Twitter Decides Not to Change 140 Character Limit

Recently, Twitter announced that it would not make changes to its classic 140 character tweet length. Although, there were rumors that the site would make tweets long form, this idea has since been scrapped. However, this does not mean that there aren't some changes on the horizon for how tweets will be displayed in site users' timelines. Here are some of the other recent changes that Twitter has

SEO

Five Important Elements of Landing Page Optimization

It can be easy to assume that optimizing a landing page means little more than sprinkling one or two commonly searched keyword phrases throughout the written content. In reality, there are lots of diverse activities that go on, both in the visible page content and “behind the scenes”…that is, if the optimization is being done in the best way possible. A landing page that is lacking in one

Content Marketing

5 Obsolete Content Marketing Practices to Stop in 2016

In the past few years, content marketing has gotten a lot of attention as an effective online strategy. However, there are still many businesses that have adopted content marketing without really understanding what successful content marketing practices actually looks like. If you want to get better results from your content strategy, it is time to stop using obsolete content marketing practices

Content Overload

How to Stop Content Overload

Times have changed and many businesses are now understanding the value of content marketing for business. However, a new problem has arisen: content overload. Here are some reasons why content overload occurs and what you can do to stop it. Content overload simply refers to the fact that there are billions of pieces of content being shared on the web every. With only 24 hours in a day, there

Content Marketing

Content Marketing Metrics You Should Be Tracking

Content marketing is used by many businesses online. However, many small businesses are still failing to track their results. The reason most are failing to implement results tracking is that they are unsure of what to measure and how to do it. While the specific content metrics for your business, you should be tracking can vary from campaign to campaign, there are some metrics that apply to the

SEO Content

Google Updates Search Guidelines With New Content Standards

In November 2015, Google released the Search Quality Evaluator Guidelines. These guidelines were designed to make the jobs of Google's site evaluators easier. However, one important takeaway is that businesses should be aware of is that the guidelines call for expert writers and authors when it comes to content. Although the guidelines do not actually tell marketers exactly what Google is

How to Use Content Marketing to Sell ‘Boring’ Products and Services

If your business serves B2B customers or your product or service simply isn't that exciting, you may be wondering what you can do to attract new customers and keep existing ones engaged. Although doing content marketing for paper clips, software, medical supplies or something equally mundane seems difficult, it is indeed possible to do it successfully. Whether your brand or product is too complex

Content is King

Why Content Marketing Is Good for SEO

If you have been working on a content marketing strategy to help boost the presence of your business online, then you should make sure that you also incorporate some content for SEO marketing techniques as a part of your strategy. While content is king, it doesn't hurt to improve your rankings with great content as well. Here is why content marketing is good for SEO. Builds High Authority

Content Blogging

Should You Share Your Content on Hosted Blog Platforms?

With so many blogging platforms available on the web, you may be wondering why you should bother with hosted blog platforms since they are not sites that are owned by your company. While it is a good idea to establish a company blog, you may also be interested in sharing your content elsewhere. Here are a few things that you should know to help you decide if you should share your content on

Social Media

Types of Content That Are Most Often Shared on Social Media

When it comes to creating great content for your website, it can be difficult to figure out exactly where you should place your focus. There are many types of content that you may decide to create and these content types are often shared at different rates. Here are the types of content that are most often shared via social media. List Posts Although many people are probably sick of the list

Content Marketing Tips

Content Marketing Tips for 2016

In 2016, content marketing is changing. Now that content marketing is mainstream, there are some new issues on the horizon that content marketers will need to resolve. Here are our top content marketing tips for 2016 to help you to start the year on a good note. Involve Your Team In Content Planning In 2016, the voices of your employees will be more important than ever for effective content

SEO Marketing

How to Get People to Pay Attention to Your Content

If you have been creating content for your business but it seems as though no one is paying attention to it, it might be time to rethink your strategy. Content should be used to help your business and shouldn't just be an additional cost in your marketing budget. Here are some tips to help get people to pay more attention to your content. Figure Out Your Goals If you want to get more attention

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