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Category: Paid Traffic (PPC)

3 Reasons Why You Shouldn’t Do PPC Advertising on Your Own

If you have recently set up a Google AdWords account, you may be excited to start spending your complimentary account bonus right away. However, this is a mistake that could cost you a lot more in the long run if you don’t have a PPC advertising expert available to ensure that your campaign is properly set up in order to maximize your ROI. Let’s face it. Google AdWords is expensive to use. As

PPC

How to Improve Your PPC Results With a Remarketing Trick

Many PPC advertisers feel frustrated after using PPC advertising. This is because using AdWords has become a very expensive endeavor for many businesses, requiring budgets in the thousands or hundreds of thousands each month. These figures sometimes don’t even include the costs of creatives and landing pages that are needed to convert the leads. According to data from WordStream, the average

Paid Search Advertising

Paid Search Advertising: The Benefits of Bidding for the Top Position

When it comes to paid search, one of the top pieces of advice that have always been recommended by PPC advertising professionals from Infintech Design in New Orleans is that you should always bid to win the top spot. Having the top spot can make it feel like you have "won" out against other advertisers. In addition, it can also feel good to see your brand ahead of the competition on the search

Google & Bing PPC

Pay Per Click on Google and Bing

As many of us know pay per click or (PPC) as it is commonly known in the industry has its benefits to website owners to help drive traffic to their website but is it really as good as it is made out to be using the big two in Google and Bing? Firstly let’s understand how both of these search engines work with regards to PPC as some other companies use a different model. Both Bing and

PPC Trends

Important PPC Trends You Should Know

If your business is using a Pay Per Click (PPC) internet advertising model, there are a lot of changes already here, and more coming, that you’ll want to incorporate into your promotional process. Things like multiple-device users, new platforms, additional social media sites and other technological and communications innovations all factor into making your advertising dollars go as far as they

Pay Per Click Advertising

Make Pay Per Click Advertising Work for You: 3 Tips to Get Started

Online shopping is by no means a new concept, but it continues to be more popular and is the primary source of shopping for many consumers. Internet marketing is the best way to encourage sales of products and services, with pay-per-click (PPC) being one of the top ways to do this. According to Forrester, more than half of the money spent in the US retail market will be influenced by the internet

Pay-Per-Click Advertising

How Pay Per Click Advertising Helps Small Businesses Excel in the Market

Pay-per-click (PPC) advertising uses researched keywords that are tailored to your target market. These keywords and ads encourage likely customers and clients to click on the ad and so be directed to your website or related page. PPC is not just for large companies, it can provide a variety of advantages for your small business. PPC accounts for approximately 6% of the total ad clicks around the

5 Tips for Finding the Right Keywords for Your Pay Per Click Advertising

Pay-per-click (PPC) uses selected keywords to encourage readers of a website to click the ad and follow through to your landing page. One of the most important aspects of successful PPC marketing is choosing the right keywords. The price of individual PPC ads is rising, so choosing the right keywords is becoming even more important for a campaign that is both effective and within budget. However

3 Ways Pay Per Click Advertising Can Knock Down Your Competition

In order to get ahead of your competition, you need to increase the number of people viewing your website. More viewers equal more sales, and indirectly, a higher search engine ranking. One way to accomplish this is with pay-per-click (PPC) marketing. Pay-per-click marketing services in New Orleans use carefully selected keywords to generate targeted campaigns which will appear on related

finding the best keywords

3 Tips for Finding the Best Keywords for Your Business Website

You have undoubtedly heard by now that your page is found on search engines using specific keywords. The keywords you have within your website, those linked to your website, and present in a number of other places, help search engines to match your website up with an appropriate searcher looking for what you provide. So how do you find the best keywords for your business website? Guessing is not

AdWords New Auction Insights Report

Internet advertising is almost overwhelmed by statistics. There are all sorts of metrics supplied by which marketers can measure the effectiveness of their individual ad campaigns and many of them are excellent tools for fine-tuning your online CPC or CPM ads according to Infintech Designs - experts when it comes to PPC marketing in New Orleans. While the statistics that have been available have

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