What Pay Per Click Ads Can Do For Your Business
An effective marketing strategy is a way forward to achieving business goals. Infintech Designs is here to help you to learn more about Pay Per Click Ads.
There seems to be a sea of factors to consider, though, in building a marketing strategy to keep one’s business on the roll. More so, a myriad of marketing approaches.
With the onset of digital marketing, you can passively watch and wait for your ads to bring home your leads so long as you have the budget.
Pay per click ads has found its way to the digital marketing arena as one of the most reliable and profitable channels for hundreds of companies aiming for quality traffic and conversions.
Pay Per Click Ads Clearly Defined
As the name describes itself, you pay every time someone clicks your ad that most often will lead them to your website.
Business and company owners are the advertisers.
Advertisers pay a fee each time one of their ads in any PPC platform is clicked.
What are PPC platforms?
These are sites that you can use for PPC campaigns.
There are six PPC platforms available:
- Google AdWords – as among the major search engines, it is the top PPC platform
- Bing – considerably the second most popularly used search engine
- Yahoo – just a step behind Bing when it comes to users
- Facebook – of the billion users of this social media site, more than half visit this site at least once a day.
- AOL’s Advertising.com Sponsored Listings Service – Place your ads on specific websites that have a high number of visitors like ESPN, ABC, and The Huffington Post.
- YouTube – the leading video site offers different ad placement options although owned by Google. This means that your ads could already be seen in various locations on YouTube if you used the Google Ad Words platform for your PPC Ads, and it is shared across Google’s Display Network and Search Partners.
Inside the Pay Per Click Ads System
To make it easier to understand how the PPC Ads system works, this is what technically happens:
- Business or company owners as the advertisers pay the account to the search engine program they joined. The amount paid depends on the search engine program’s terms for PPC Ads.
- A small text ad (with an image, if preferred) is created by the advertiser. Specific keywords or keyword phrases are chosen to be associated with the ad.
- When these keywords or keyword phrases are entered on the search engine by a user, the search engine finds the ads and places them on the results page.
- If the ad is clicked by the user and is brought to the website of the advertiser, the advertiser is charged for the click.
How Google Works with Pay Per Click Ads
Managing your ads with google is fairly easy. If you understand how they work best for your business, you can get conversions from your PPC ads with Google.
Familiarize yourself with how Google manages to get your ads to show on strategic positions through your PPC ads:
- GoogleAds provides cost-per-click (CPC) bid estimates you can use when setting your bids
- CPC works best if your main goal is to have people visit your website. You can bid for direct-hit keywords and also pay a different amount for broader keywords that will lead searchers to your ad.
- Google specifies that in setting your bid, think about how much an ad click is worth to you. When businesses start out with CPC, a maximum cost-per-click bid, which is the highest amount you are willing to pay for a click on your ad, is set. A CPC bid of $1 is a good start when you are unsure what bid to start with. Learn about maximizing clicks bidding with Google here:
- You can choose bid estimates in the Keywords tab to determine where you would like your ads to be placed:
- First page bid estimate
- Top of page bid estimate
- First position bid estimate
- Google provides several bidding options to choose from like you can choose to manually set your bids for clicks on your ads or let Google do it for you.
- The budget you choose for your Pay Per Click Ads depends entirely on you. If you set a maximum monthly budget, you will only pay for clicks within that budget.
- Google explains how much you spend per click, which changes from time to time, depends on many factors such as:
- How much competing advertisers in your area are spending
- How relevant your ad is to a person’s Google search
- How likely a person’s search will result in a sale.
- Through an ad auction, Google determines your Ad Rank, which is a general estimate of the quality of your ads, keywords, and landing pages. Your ads will be in prominent positions if they are classified as high quality. With top quality ads, you get higher clickthrough rates, which may lead to higher conversion rates as well.
PPC Ads and Your Business
If you are a business owner, PPC Ads just like many other marketing ad systems will require investment on your side.
It may be good to consider your willingness to allocate a certain amount from your marketing budget in a PPC ad campaign.
Although, you are in control when it comes to determining your budget. PPC Ad campaigns give you the flexibility to set your own bid.
With your marketing goal in consideration, pay per click advertising can be the missing link in your intention to get the fastest result possible from your marketing efforts.
Since PPC Ads open a quick entry to find new prospects and customers, you can expect high clickthrough rates that can lead to conversion as long as you have high-quality ads.
This will likewise encourage you the more to improve on your ad campaigns through optimum keyword searches and provide an engaging landing page.
PPC will do good for your business if you want to target an audience that is actively searching for keywords related to your business.
However, with the leveraged scope of Google Ads and if you choose a multi-layered approach to ensure that your ads are visible across networks and targeting types, your ads will reach people who have not known your brand.
This increases brand awareness and the probability of leads and conversion.
Pay Per Click Ads are not the whole of your digital marketing campaign but it can play an important role in your marketing and optimization efforts. Taking note the benefits and the minimal amount of budget that you can spend for a PPC ad campaign, there is likely less significant risk. Call us now so we can help you manage your PPC ad campaign (504) 717-4837.