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Category: Search Engine Marketing

Local SEO for business

Why Local Businesses (Still) Need Websites

With the majority of useful business information now being displayed on Google’s search engine results pages (SERPs), a number of small business owners are starting to reject the idea that they need a website. Thing is, 2019 might be the single most crucial time since websites became an option for small businesses to have and maintain a site. Why Small Business Owners are Opting Out of

Deceptive Download

Google Blocks Sites With Deceptive Download Buttons

In November of 2015, Google announced the Safe Browsing feature to help protect users against social engineering attacks, namely deceptive methods that are used to trick visitors into doing something dangerous, such as installing unwanted software or giving away personal information. Many internet users have come across websites which use social engineering to attempt to persuade users to do

Migrating Sites Tips

5 SEO Tips for Migrating Your Site to a New Domain

If you are planning to change the domain name for your website, you need a solution that can ensure that your SEO strategy will be migrated, as well. While changing domain names might seem less painless than redesigning your website or performing a CMS migration, there are many things that can go wrong. Here's 5 SEO tips that you should use when you migrate your site to a domain. 1. Reach Out

5 Tips for Monitoring Your Brand’s Online Reputation

Do you know what people are saying about your brand online? Finding out how people feel about your business and addressing negative press can be a challenge. However, there are many strategies and tools that can help you to stay ahead of the game. Here are some tips to help you monitor your brand’s online reputation. Set Up Google Alerts Use Google Alerts to receive notifications whenever your

SEO Images

Should You Optimize Your Images for SEO?

If you are considering optimization of the images on your website, here are a few reasons why image optimization is important. Image Optimization for Mobile-Friendly Content Having a website that is mobile-friendly is extremely important because the majority of searches are made from a mobile device rather than a desktop computer. As a result, you need to have images on your site that load

SEO Tasks

8 Most Important SEO Tasks You Should Prioritize

Getting top rankings for your website in the search engines means that you must continuously focus on improving your SEO strategy. The search engine algorithms are continuously changing and something that is working today may not work as well in the future. As a result, you need to make sure that you always place SEO as one of your top priorities when it comes to online marketing. Here are the

Paid Search Advertising

Paid Search Advertising: The Benefits of Bidding for the Top Position

When it comes to paid search, one of the top pieces of advice that have always been recommended by PPC advertising professionals from Infintech Design in New Orleans is that you should always bid to win the top spot. Having the top spot can make it feel like you have "won" out against other advertisers. In addition, it can also feel good to see your brand ahead of the competition on the search

Core Search Values

Google Panda Now Integrated in Core Search Algorithm

This past week, Google announced that the Panda search algorithm update is now considered to be part of Google's core ranking algorithm. This is the result of news that was reported by Jennifer Slegg of TheSEMPost. The Panda update first appeared in 2015, where it was first utilized to measure the quality of a site. In addition, Panda also allows Google to ranks sites by quality and change the

SEO Local Marketing

Local Marketing Trends for 2016

As mobile device usage increases, local marketing is becoming more important to companies that do business with local customers. As 2016 begins, there are some clear trends that are emerging in this space that brands should be ready to adopt. Here are some of the top local marketing trends for 2016 from Infintech Designs. Google Will Put More Emphasis on Local Search Recently, Google updated

SEO Strategy

5 Reasons to Outsource Your SEO Strategy

Many companies are starting to see the benefits of having a comprehensive SEO strategy. However, many businesses are still uncertain about whether or not the implementation of an SEO strategy should be handled in-house or if the work should be done by an outsourced provider. Using a third-party company for your SEO strategy can have many benefits. Here are 5 reasons to outsource your SEO

SEO Keywords

How to Select Profitable Keywords for Your SEO Campaign

Selecting the right keywords to target for your SEO campaign is one of the most difficult tasks that is involved in the process of setting up an SEO campaign. When a campaign begins, there may or may not be enough data to determine which keywords are best. As a result, the SEO campaign manager will then be responsible for selecting the keywords for the campaign. How can you be sure that you are

SEO - Infintech Designs

How to Improve the SEO of Your FAQ Content

If your product or service requires that you maintain a FAQ section, you should pay attention to SEO for this section of your website if it is publicly available. While you may be focusing on making sure that your customers have the important answers that they need, Google is ranking your website for this content accordingly. Here are some tips to improve the SEO of your FAQ content. Start By

Web Design

Quick Tips for Setting Up an SEM Campaign

Setting up a search engine marking campaign can be quite difficult due to the amount of bad advice regarding SEO that is available on the web. However, there are specific practices that are guaranteed to work that you should make sure to incorporate into your strategies for the best results. Here are a few tips for setting up a search engine marketing campaign. Start With Research The first

SEO Keywords

How to Choose Keywords for Your SEO Campaign

Choosing keywords for your SEO campaign can be difficult if you don't have the right tools. Choosing the right keywords is all about minimizing costs while maximizing your return. If you are unsure how to select keywords for your SEO campaigns, here are a few tips. Choose Keywords That Drive Sales The first keywords that you should select for your SEO campaign should be the ones that will drive

PPC Results

Getting More Targeted Results With PPC

If you are using PPC advertising to market your business, you already know that a one-size-fits-all strategy with regards to timing campaigns and targeting specific devices, is simply a waste of time and money. If you want real results from your PPC marketing campaign, you will need to refine your campaign by time of the day, the device and by industry. If you review several studies on PPC

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