Things You Need to Know About White Hat SEO
SEO involves a combination of various techniques to improve a site’s organic traffic.
White hat SEO is one of those techniques that provide long-term success to your website in addition to meeting your short-term goals.
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Going Deep with White Hat SEO
According to SEO lingo, white hat SEO is the application of different techniques, tactics, and strategies that focus more on the search interpretations of the audience instead of feeding algorithms of machine learning.
However, these techniques do follow the rules and policies of search engines, making them legal and more effective than black hat SEO.
The primary object of search engine optimization is to improve a website’s search engine results page (SERP). Every SEO tactic comes with several rules, regulations, and laws that meet the standards of various search engines.
More from Infintech Designs: A DIY Guide to SEO
White hat SEO, too, maintains the integrity of a website by playing within the boundaries defined by Google.
Unlike black hat SEO that involves deceptive cloaking techniques and purchasing links, white hat SEO involves optimizing a website focusing on organic ranking and relevance, the foundation rules for white hat SEO.
This SEO technique is more appropriate for companies who want to make a long-term investment in their site and gain successful ROI.
Google has gone through a lot of changes in recent times. Its updated algorithm changes, such as introducing Penguin, Hummingbird, and Panda, has made it harder for websites to maintain a consistent rank in Google.
Therefore, more companies are hiring SEO company services to give their sites a boost to gain a significant number of organic traffic.
The first thing that an SEO company in New Orleans will suggest these days is to invest in white hat SEO.
The SEO experts in the company will come up with different white hat SEO techniques to improve a site’s traffic.
Some of the techniques are as follows:
1. Link building
Links play a crucial role in spreading your website’s words on other sites.
They cling on to those sites so that enthusiastic audience follows the links and visit your website to find their related products.
A local SEO company will always rate link building very highly because they create the perfect platform to introduce your site.
For example, the SEO experts may practice on-site SEO to optimize individual web pages so that they become more relevant to your traffic while they visit other websites. 
This technique will tweak both the HTML source code and the content of the page.
2. Keyword Research
Google hardly gives anything away when it comes to keyword data.
Therefore, you need to rely on the expertise of an SEO agency to use their skills in keyword development and research to increase organic traffic significantly.
Over the years, Google has gone through a lot of changes to simplify keyword research.
The modern generation of tools considers a variety of factors, such as keyword groups and parent topics to narrow down relevant keywords for a website.
This requires extensive research, which a website owner may not be able to do alone.
Hence, they should rely on white hat SEO to ease their job.
An SEO firm will first match the keywords that already match with Google and other search engines.
It will then search for keywords that your competitor site has already used.
After that, it will shortlist the possible keywords that your target audience might use while searching for related products.
Eventually, they will shortlist additional keywords that not only match your company’s products and services but also the search terms of your audience. This process almost works like finding the puzzles missing in a jigsaw.
3. Mobile Search Relevancy
Almost everyone has a smartphone these days.
People like to shop on the go instead of coming back home and using their desktop or laptop to do the same job.
Therefore mobile search is the new white hat SEO trick to maintain a consistent search engine rank.
According to reports, 94% people use smartphones to search for products or services online, 51% visit a local store after gathering relevant information, 48% call the store to know more about the products and services the respective company offers, and 29% go on to complete a purchase.
This shows how crucial mobile research relevancy is when it comes to improving your site’s organic traffic.
An SEO company tries to maintain a balance between how search engines work from computers and mobile phones to provide equal results for both types of searches.
History of White Hat SEO
White hat SEO has come a long way to becoming one of the most popular SEO techniques in recent times.
In fact, you will be surprised to know that white hat SEO involved paid links in the beginning.
However, it has improved its techniques a lot and it now focuses entirely on increasing organic traffic.
According to experts, white hat SEO, during its initial years only focused on how to exploit the loopholes in Google’s webmaster guidelines.
Like white hat SEO, Google has also grown in stature and introduced multiple restrictions on how companies can use their links, keywords, and content to influence their audience to visit their website.
That’s the primary reason why white hat SEO now doesn’t walk in the path of black hat SEO.
Examples of White Hat SEO
White hat SEO demands quality over quantity to improve your site’s performance.
It considers various factors, such as images and videos, site performance, site architecture, meta-information, and written content.
For example, the written content will include researched keywords.
Again, the SEO company will make sure that your site doesn’t have too many keywords.
Keyword stuffing is a black hat SEO technique. Therefore, the SEO agency needs to develop the content by maintaining the guidelines set by Google for keyword stuffing.
Infintech Designs, one of the leading SEO companies in New Orleans, also believes that a website’s performance depends on the quality of the content and keyword optimization.
We are very result-oriented and focus on long-term success instead of short-term returns.
You can get in touch with us if you require a wide range of white hat SEO services.
