How to Generate Leads Online: 12 Ways to Pull More Traffic to Your Business
Today’s online consumers know exactly what they are looking for. They are smart and conscious. Cheap marketing ploys will not work for them. If you want your business to be noticed online, you have to be innovative and creative.
You will need to do more than the traditional lead generation strategies for your bait.
Infintech Designs have gathered creative lead generation ideas that will inspire customer loyalty. Consider these modern marketing lead generation examples that are results-driven.
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What Is Lead Generation in Marketing?
Lead generation is the initiation of consumer interest in the products and/or services of a business. It uses a carefully planned process on how to trigger the interest of individuals so that they will purchase your product.
In the digital marketing arena, lead generation is a marketing strategy that can be demonstrated through various platforms such as search, social media platforms, email, and a website.
Lead Generation Examples
To get the attention of qualified leads who are most likely to purchase a product, strategies need to be put into place. These are ways in which marketing is designed to attract customers and convert them into leads.
A lead is any individual who shows or demonstrates interest in the product of a business by doing activities provided like:
- Downloading a free guide that you published online
- Completing a contact form
- Following the social media account
The ways you can increase leads for your business include:
1. Direct Engagement
Directly engaging with potential customers can help you generate more leads. If you own a local business, you can contact potential clients by simply calling them. Get a list of all potential clients who can benefit from your products and/or services and talk to each one of them.
Your conversation should lead to establishing why they are a good fit for what you are offering. You can reach out to potential clients through
- Social media
2. Generate Leads on LinkedIn
LinkedIn is the number one choice of B2B marketers among all social media platforms. It is responsible for 64% of all visits from social media channels to corporate websites.
Hence, you can use this platform to generate more leads by expanding your network, making new connections, and finding new clients.
Here are ways you can generate leads through LinkedIn:
- Optimizing your LinkedIn profile with meaningful and niche-focused content.
- Connecting with potential prospects in your network through publishing images and videos, and using links.
- Sending outreach messages to your ideal prospects or professionals who are in need of your products and/or services.
- Increase your overall inbound LinkedIn profile traffic.
- Laser-target your advertisements. Use Neil Patel’s advertising options using LinkedIn for lead generation.
3. Advertise and Retarget
Only advertise what is extremely relevant to your business so that your potential customers will be attracted. Use target phrases, including locations, so your customers will know how and where to find you.
Learn the strategies of digital marketing or hire a professional digital marketing company that knows how to do targeted advertising on digital marketing platforms.
4. Ask for Referrals from Current Customers
One of the oldest, yet best lead generation marketing strategies is connecting with and reaching out to customer referrals. But, you will have to ask your satisfied and happy customers to share their experience with your product and/or service with their family and friends.
You can accompany your referral system with an incentive where you give rewards to satisfied customers who will refer your business to their friends.
5. Write Guest Blogs
Guest blogs are a great way to form connections with businesses that have established their authority online. It will help you connect to industry-relevant backlinks that would help your website rank higher in search.
You will also be able to reach out to a relevant audience which can result in a boost in your conversions.
You can also leave the guest blog outreach to the pros. Check out our guest blog service!
6. Rank in Search Engines to Generate Leads
A higher rank in the major search engines will increase traffic and conversions. When potential customers can easily find you when they search for your products and/or services, the more likely your number of customers will increase.
Ranking on top of search results requires a lot of work. You can hire SEO experts to get results faster but you will need to hire the right SEO company to bring results for your business.
7. Answer Forum Questions
When you want to receive valuable customers, you can provide answers to forum questions. This would show how much you care about providing value to what you do. This act will also prove your expertise on a subject matter related to your industry while opening opportunities to connect to potential customers.
Don’t forget to include a call-to-action for readers to use the product and/or service you offer that will help solve the problem of the reader.
8. Offer a Free Tool or Lead Generation Magnet
Offering a free tool that will help users solve their problems is a great way to magnet leads.
Once you identify the specific problems that your product and/or service can solve and the most common problems of your target audience that can be solved by your product and/or service, reach out to the individuals who are interested and engage them in using the free tool and discovering more about your products and/or services.
9. Influencer Interviews
Open doors to more traffic by interviewing influencers who can bring powerful content. Use different formats that you can use to publish across your social media platforms and your website.
When the influencer publishes the interview on their marketing channels, you will be able to reach a bigger audience.
10. Start Networking
There are many ways that you can increase and improve your network. Connect with professionals and businesses in your locality and those related to your industry. Networking can bring opportunities for you to be able to reach your target audience in many ways.
11. Create an Email Offer
Commit to reaching out to untapped business potential in your email list. You can use a marketing strategy of offering a special discount or a limited-time offer which can attract passive connections into paying customers.
12. Create Helpful Blog Comments
Your potential customers can find you when you share your insights on blogs of your competitors or on industry publications. Individuals who leave comments on these are most likely those who are looking for solutions.
Actively engage and you can start a conversation with a potential customer. You can include a call to action and other relevant information about your business that will provide a solution to the reader’s problem in your response to comments.
Target qualified leads to your business by applying these unique ways to attract individuals to the solution you are offering. Use these strategies to help your prospects make the decision to stay with you. Get started by contacting us now!