How to Increase Your Website Traffic
Ask any business owner or marketer what they want most in the world and their answer will probably be to get more customers.
Right after this wish is to get more traffic to their website. While there are many ways to increase website traffic, not all of these strategies are created equal.
Here, we share 12 of the best ways to increase your website traffic.
How To Drive Traffic to Your Website
If you’re struggling with how to get traffic to your website, you’re not the only one. In fact, in a 2020 study performed by the Content Marketing Institute, around 63% of professionals find it hard to fill out their content strategy position, which is crucial for driving website traffic.
If you’re also having a hard time looking for someone with these specific talents, here are a few strategies you can implement to increase the traffic to your website and generate more leads.
1. Create More Content
It doesn’t matter which social platform you’re on — posting interesting, creative, and original content can give a huge boost in traffic generation.
However, if you’re looking to increase visitors to your website, pay close attention to LinkedIn and pour as much content as you can.
Because it’s the largest professional social network in the world, the amount of exposure you can get from it is priceless.
Be sure to post content regularly to slowly build your audience and attract people who wish to follow your work and business. It will also allow you to broaden your reach around the industry, especially if you have a medium-sized or large following.
Check one of our posts on how content marketing can boost your site: How Content Marketing Drives Sales?
2. Create Social Pages
You can’t expect to attract an audience simply by producing great content — you need to be proactive. A great way to attract more attention to your website is to use various channels in social media to spread your content.
By using Google My Business, you can create posts that will help your website stand out in local search results.
Twitter is great for making short posts with links, and if you’re a B2C company wanting to sell products, your best platform could be Instagram or Pinterest.
As mentioned, LinkedIn also works great, and Facebook can work well within your local community.
3. Get into Advertising
This is probably one of the more obvious ways of increasing traffic, and there are so many ways to do it, including:
- Social media ads
- Paid searches
- Display advertising
All of these options provide a great way of attracting potential customers, and may also help to build our brand while giving the masses the chance to see your website.
However, be careful not to set up ads just for the sake of having them — be sure that you adjust your advertising strategy according to your goals. Ask yourself if you’re just looking to increase traffic or if you want to convert more too.
Every paid channel will have its pros and cons — carefully think about your priorities, or you might end up burning a hole in your pocket.
If you want to increase sales along with your traffic, you may need to use high-intent commercial keywords as a part of your strategy. Or have someone take care of your ads with Google ads services.
While the cost of these may be expensive and the competition fierce, the payoff is worth every penny.
4. Write Compelling Headlines
If you decide to take up our first suggestion above, make sure that you can think of irresistible headlines.
This is one of the most essential parts of any content and without a catchy headline that can draw people’s attention, even the best blog post will go unnoticed.
As such, you need to know how to create head-turning headlines.
5. Ensure You have a Responsive Website
This is probably another obvious suggestion but you’d be surprised at how many websites aren’t mobile or tablet friendly — if you haven’t checked yet, now is the time to do so.
Internet browsing is no longer bound to desktops and laptops, and these days, people browse using more compact devices. In fact, as of January 2022, more people now browse the internet through their phones, at 55% compared to desktops at 42%.
So if your website isn’t built with mobile compatibility, you’re effectively driving more than half of your audiences to competitors who have mobile-friendly websites.
Even if your site is a little basic, you still need to ensure that it works as smoothly and as flawlessly as it does on a laptop. You need to create a responsive website.
6. Invest in On-Page SEO
If you think SEO is dead, you couldn’t be more wrong — optimizing your content is still one of the best and most valuable practices that many professionals employ to this day.
When you look at your website, be sure to assess for things such as:
- Internal links that are connected to new content
- Making effective use of image alt text
- Creating meta descriptions for your content
- And more
Contrary to what many may believe, optimizing websites for on-page SEO doesn’t need to take long to do.
Even with a few simple tweaks, it can help significantly boost your website’s organic traffic.
7. Use Long-Tail Keywords
If you have your high-intent commercial keywords ready to go along with the most popular keywords in your industry, it’s time to include long-tail keywords in your collection.
A long-tail keyword is more specific, less common compared to other keywords, and will be focused on a niche.
These are important because they make up a majority of web searches which means that if you don’t have them under your paid search
or SEO strategy then you’re missing out big time.
8. Always Link Internally
Even if you have plenty of sites linking back to your own, this isn’t the only thing that determines the credibility and strength of your website. Your internal linking structure also has an effect — it not only helps your SEO efforts but also delivers a more comprehensive and better experience for every user.
So whenever you create and publish content, be sure to keep an eye out for opportunities to link internally.
9. Try Hosting Webinars
In this digital age, people love to learn and they love it more if it’s free! Webinars present an excellent opportunity to gain more visitors to your website while allowing you to share your knowledge with a wide audience.
At first, you may need to offer your knowledge for free but as you build your reputation and gain more traffic to your website, you can start making money out of it too.
Moreover, by combining your webinar with a great social media campaign, you can be well on your way to getting more traffic than you expected.
Be sure to send out an email ahead of time along with an email that will encourage them to sign up for your webinar. When finished, be sure to keep a copy of your presentation to view later, and be sure to promote it on all your social media channels.
10. Interview Leaders in Your Industry
If you think that interviews are reserved for people with money and long-established careers, you’re wrong — it would amaze you to find out just how many people are willing if you just ask.
Once you’ve started doing your webinars and have gotten used to being on camera, try sending out an email to request an interview with some of the bigger fish in your industry and then publish them on your website.
This won’t just provide a recognition boost to your brand but it also adds a layer of credibility while attracting attention.
11. Aim for Referral Traffic
Instead of begging other websites to link back to your own, make sure that you create content that is worth linking back to.
Among the most valuable sources of referral traffic are social media sites — as much as 89% of professionals use social media to generate further exposure for their business.
In addition, the most popular social media platforms including LinkedIn, Facebook, Instagram, Twitter, and more have positively affected traffic for 75% of companies.
12. Don’t Forget About Email Marketing
Unfortunately, we can get so caught up in all the latest technology that we forget about the more traditional methods. Believe it or not, email marketing is still a powerful tool that’s nowhere near being obsolete — even a passably successful email blast can bring in much more traffic than you would expect.
However, you will need to be careful not to harass people with too many unwelcome emails.
You don’t have to update your customers about everything going on in your business — just remind them of important dates or upcoming sales. Furthermore, don’t underestimate the power of marketing through word-of-mouth, especially among those who already love and use your products and services.
Lastly, an email reminder about new offerings can also boost traffic to your website.
Increase Your Website Traffic Today
While driving traffic to your site is a never-ending effort, there are plenty of effective ways to get the results you’re looking for.
In addition, because there are so many ways in which your potential customers can reach your website, you just have to find the one that works best.
Once you get your roots planted, it’s only a matter of time before you can replicate the results you desire and have the traffic and leads just pouring into your website.
More from Infintech Designs
Infintech Designs is a digital marketing agency that specializes in helping small and medium-sized businesses succeed online.
Located in New Orleans, Louisiana, we understand the importance of making sure your business gets seen by customers searching for you on Google or other search engines—and this can be done through an effective web design strategy and clever use of ads.
We want to help make it easier for people like yourself with limited resources to get started! Contact us now!