How to Increase Your Website Traffic: 20 Methods That Actually Work
If you’re like most business owners, you want more traffic coming to your website. After all, the more people who visit your site, the more potential customers you have!
And, everyone knows that the more potential customers you have, the more money you can make. However, not all people know how to increase website traffic organically and how to drive leads to your website
In this blog post, we’ll discuss 20 different ways that you can increase traffic to your website. Read on and find out how you can start getting more traffic today!
Table of Contents
What Is the Role of Digital Marketing in Increasing Website Traffic?
Digital marketing is one of the most important aspects of any business’s marketing strategy. After all, how would potential customers find out about your website without digital marketing?
Digital marketing is a broad term that encompasses a variety of different marketing strategies and tactics.
Some examples of digital marketing include search engine optimization (SEO), content marketing, social media marketing, and email marketing.
All of these digital marketing strategies can be used to increase traffic to your website.
However, the kind of digital marketing strategy you should use depends on your business’s goals and objectives.
No matter what kind of business you have or what your goals are, there is a digital marketing strategy out there that can help you achieve them. Below are 20 of the best ways to increase traffic to your website.
1. Create a Blog
Blogging is one of the best ways to increase traffic to your website. Not only does it give you a platform to share your thoughts and ideas with the world but it also allows you to show off your knowledge and expertise on a particular subject.
People who read your blog posts will get to know you and your business better. This can help build trust and credibility, which can lead to more traffic (and sales!) down the road.
Additionally, every time you publish a new blog post, you’re giving potential customers another reason to visit your website. If they like what they read, they might just bookmark your site and come back for more!
2. Putting a Spotlight on Evergreen Topics
Another great way to increase traffic to your website is by writing about evergreen topics. Evergreen topics are those that are always relevant and never go out of style.
Examples of evergreen topics include how-to guides, tips and tricks, and advice posts. These posts are always popular because they offer readers valuable information they can use in their everyday lives.
By writing about evergreen topics, you can attract new readers to your website even if they’ve never heard of your business before. And since these kinds of posts are always relevant, they can help keep people coming back to your site for more!
3. Create Interesting and Powerful Headlines
Creating interesting and powerful headlines is one of the best ways to increase traffic to your website. After all, if your headlines aren’t interesting, people won’t bother reading your blog posts!
There are a few things you can do to make sure your headlines are as strong as possible:
- Use numbers and lists whenever possible. For example, instead of “How to Improve Your Health,” you could say “12 Ways To Improve Your Health.”
- Make sure your headlines are clear and to the point. No one wants to read a headline that’s vague or confusing.
- Try to use powerful words that will grab people’s attention. Some examples of powerful words include “amazing,” “unbelievable,” and “revolutionary.”
By following these tips, you can create headlines that will make people want to click through to your website!
4. Encourage Other People To Guest Blog on Your Website
You can also increase traffic to your website by encouraging other people to guest blog on it. Guest blogging is when someone writes a blog post for another person’s website.
This is a great way to increase traffic because it gives you access to the author’s audience. And if the author is well-known and respected in their field, that can mean big things for your website!
To encourage people to guest blog on your website, reach out to authors who write about topics related to your business. Let them know that you’re interested in featuring their work on your site. If they agree, be sure to promote their post once it’s published!
5. Make Use of Creative and Powerful Visuals
These days, people notice visuals more than ever before. That’s why it’s important to make use of creative and powerful visuals when promoting your website.
Some examples of visuals you can use include infographics, images, and videos. These kinds of visuals can help capture people’s attention and get them interested in what you have to say.
Additionally, using visuals is a great way to break up your blog posts and make them more visually appealing. This can help keep people’s attention focused on your content, which can lead to more traffic (and revenue!) for your business.
If you’re looking for ways to increase traffic to your website, don’t forget the power of visuals!
6. Use Videos Whenever Possible
If you really want to capture people’s attention, use videos whenever possible. Videos are one of the most popular types of content on the internet, and they’re only getting more popular.
People love watching videos because they’re easy to consume and usually entertaining. What’s more, studies have shown that people are more likely to remember information if it’s presented to them in a video.
So if you want people to remember your website, use videos! You can create videos about anything related to your business, from how-to guides to product demonstrations.
And, once you have your videos, be sure to promote them on social media platforms like Facebook, Twitter, Reddit, Youtube, search engines, and other websites, too!
7. Make Sure You Have a Resource Center
If you want people to keep returning to your website, having a resource center is important. A resource center is a place where people can go to find helpful information about a certain topic.
For example, if you’re a real estate agent, your resource center might include articles about buying a house, getting a mortgage, and finding the best real estate agent. People will appreciate having a go-to place for all their questions, and they’ll be more likely to visit your website again in the future. Plus, if you have helpful resources on your site, people will be more likely to share your site with others!
8. Improve the Speed of Your Website
Your website’s speed is very important because people will not wait more than a few seconds for your website to load.
In fact, according to research, if your website takes longer than three seconds to load, then 40% of people will abandon it!
That’s why you need to make sure that your website is as fast as possible. Remember, the faster your website is, the more likely people are to stay on it. Therefore, you must make website speed a priority!
9. Make Your Website More Responsive
In today’s world, having a responsive website is more important than ever. A responsive website is one that automatically adjusts to fit any screen size, whether it’s a desktop, laptop, tablet, or smartphone.
People are using all kinds of devices to access the internet these days, so you need to make sure your website can be viewed on all of them. If your website isn’t responsive, then you’re likely losing out on a lot of traffic.
Fortunately, making your website more responsive is relatively easy to do. You can use a responsive WordPress theme or a responsive website builder like Bootstrap to help you get started.
Once you have a responsive website, you’ll be able to reach a wider audience and generate more traffic!
10. Use SEO Wisely
If you want a quick and easy answer to “how to increase your website traffic,” then you must use SEO (search engine optimization) wisely.
SEO is the process of optimizing your website for Google’s search algorithms. By understanding how these algorithms work, you can make sure that your site appears as high up on the results page as possible.
When people are searching for topics related to your business, you want them to be able to find your website easily. And if you’re at the top of the search results page, they’re much more likely to visit your site than if you’re buried down at the bottom!
SEO involves the use of keywords, backlinks, internal links, and other optimization techniques. If you’re not sure how to get started with SEO, then you should consider hiring an agency or consultant who can help you out.
Reading a forum or two can help, but if your goal is targeting and retargeting potential customers, leave it to the professionals! This way, you can focus on other aspects of running your business and building your brand.
11. Make Sure to Always Promote Your Brand on Social Media
Even though social media isn’t a direct ranking factor for SEO, it’s still an important part of how to increase your website traffic.
Social media is a great way to promote your brand and connect with potential and current customers. If you’re not active on social media, then you’re missing out on a huge opportunity!
Make sure to post regularly on all of your social media accounts and interact with your followers. The more active you are, the more likely people will notice your brand.
And when you do post about your website or blog, make sure to include a link so that people can easily visit it. By promoting your brand on social media, you’ll be able to reach a larger audience and generate more traffic.
One example of that is Starbucks’ Facebook page where they promote their latest products.
12. Participate in Relevant Forums
Another great way to promote your website and get traffic is by participating in relevant forums.
Find forums that are related to your industry or niche and become an active member. Make sure to add a link to your website in your signature so that people can easily visit it.
You can also use forums to answer people’s questions and help them out. By doing this, you’ll not only get traffic but you’ll also build up your credibility and authority.
The most common is an AMA (Ask Me Anything) on Reddit. Business owners and even celebrities go on Reddit where people ask them questions.
13. Utilize Native LinkedIn Articles
LinkedIn is a great platform for promoting your business and website. And one of the best ways to do this is by utilizing LinkedIn articles.
LinkedIn articles are native content that can be published directly on the site. This means that you can reach a larger audience with your content and generate more traffic.
To succeed in making LinkedIn articles, you need to ensure that your content is high-quality and interesting. It should also be relevant to your industry or niche. This way, you can attract the attention of potential and current customers.
14. Post Regularly on LinkedIn
In addition to utilizing LinkedIn articles, you should also make sure to post regularly on your company page.
LinkedIn is a great platform for networking and promoting your business. By posting regularly, you can keep your followers up-to-date with what’s going on with your company. You can also use this platform to share blog posts, articles, and other content that will be of interest to your followers.
Make sure to interact with your followers and answer any questions they may have. By doing this, you’ll build up a rapport and trust with them. And when they’re ready to buy, they’re more likely to come to you!
15. Host Webinars and Live Streams
Another great way to generate traffic and leads is by hosting webinars and live streams.
Webinars are a great way to share your knowledge and expertise with potential and current customers. You can use them to promote your products or services, or simply to educate your audience.
Live streams are also a great way to engage with your audience and build up a rapport. You can use them to answer questions, give advice, or just share what’s going on in your industry.
Both webinars and live streams are excellent ways to generate traffic and leads. So, make sure to take advantage of them!
Available stream platforms include Instagram or Facebook Live.
16. Create a Podcast
Podcasts are another great way to share your knowledge and expertise with potential and current customers.
A podcast is a series of audio files that people can listen to on their computers or mobile devices. You can use podcasts to promote your products or services, or simply to educate your audience.
A lot of people use podcasts to commute or while they’re working out. This means that you have a captive audience who will be interested in what you have to say.
Creating a podcast is a great way to generate traffic and leads. So, if you haven’t already, make sure to start one today!
17. Research Your Competition and Try To Beat Them
If you want to generate more traffic, you need to research your competition and see what they’re doing.
See how they’re promoting their website and see what’s working for them. Then, try to beat them at their own game.
Of course, you don’t want to copy everything they’re doing, but by understanding what they’re doing, you can develop your own strategies for promoting your website!
18. Use Google AdWords
Google AdWords is a great way to generate traffic to your website. AdWords are paid ads that appear at the top of Google’s search results. They’re an excellent way to get in front of potential customers who are already interested in what you have to say.
Of course, AdWords can be expensive. But if you’re strategic about it, you can use AdWords to generate a lot of traffic and leads. It’s just a matter of knowing how to use it!
19. Use Google Analytics
If you want to know how to increase traffic to your website, you need to start by understanding how people are already finding your site.
Google Analytics is a free tool that lets you see how people find your website. It also allows you to see what they’re doing once they’re on your site.
This information is invaluable when it comes to understanding how to generate more traffic. With Google Analytics, you can see what’s working and what’s not. You can then make changes to your website accordingly.
20. Start an Online Community
Another great way to generate traffic and leads is by starting an online community. An online community is a group of people who share common interests. They can be used to promote your products or services, or simply to educate your audience.
By starting an online community, you can build up a rapport with potential and current customers. You can also use it to answer questions, give advice, or just share what’s going on in your industry. Therefore, starting an online community is an excellent way to generate traffic and leads.
What’s the Best Strategy To Increase Website Traffic Quickly?
Here’s the thing… No matter how great your website is, you’re not going to generate traffic overnight. It takes time, effort, and a lot of patience. Therefore, there is no one best strategy to increase website traffic quickly.
However, there are a lot of great strategies that you can use to gradually increase traffic over time. Eventually, with enough patience and effort, you will be able to generate significant traffic to your website!
Are There Ways To Increase Website Traffic for Free?
Yes, there are!
In fact, most of the methods listed above are completely free. For instance, you can start a blog, use social media, or optimize your website for search engines, all for free!
Of course, some methods are more effective than others. But if you’re just starting out, it’s important to focus on the methods that are most likely to generate results.
As you continue to grow your website, you can experiment with other methods to see what works best for you. But in the meantime, focus on the methods that are most likely to generate traffic and leads for your business!
How to Drive Traffic to Your Website With Content Marketing
Content marketing is one of the most effective ways to generate traffic and leads for your website. Content marketing is the process of creating and sharing valuable content online. This can be in the form of blog posts, infographics, videos, or anything else that provides value to your audience.
One of the best things about content marketing is that it’s a long-term strategy. Unlike some of the other methods on this list, it’s not something that you can do once and then forget about. Therefore, you must take a proactive approach when dealing with content marketing for your business!
Related read: Anatomy of Content Marketing
How To Increase Website Traffic With SEO
The best ways to increase website traffic with SEO include:
- Optimizing your website for search engines
- Creating high-quality content
- Building backlinks
These are just a few of the ways that you can increase website traffic with SEO.
Optimizing your website and creating great content can slowly but surely improve your rankings on the search engine results pages.
And as you move up in the rankings, you’ll start to see more and more traffic coming to your website!
How To Drive Website Traffic With Social Media
Aside from SEO, social media is one of the most effective ways to generate traffic and leads for your website.
Below is how to drive website traffic with social media:
- Use social media platforms to share your content.
- Engage with other users on social media.
- Run social media ads.
- Join social media groups and forums.
Each of these methods is a great way to generate traffic and leads from social media effectively. Make sure to try out each of them to see which one works best for your business!
How To Get Traffic to Your Website With Listings
Listings are another great way to generate traffic and leads for your website.
Below is how to get traffic to your website with listings:
- Include your website URL in your business’s listing
- Encourage customers to leave reviews
- Respond to reviews left by customers
Each of these methods is a great way to generate traffic and leads from listings effectively. Make sure to try out each of them to see which one works best for your business!
More Ways To Increase Website Traffic
Aside from all the methods we’ve talked about so far, there are plenty of other ways to increase website traffic. A few more include:
- Email marketing
- Paid advertising
- Affiliate marketing
These are just a few of the many methods you can use to generate traffic and leads for your website. Experiment with each of them to see which ones work best for you!
Tools To Help Drive Website Traffic
There are plenty of tools out there that can help you drive traffic to your website. A few of the best ones include:
- Google Analytics
- Google Search Console
- Bing Webmaster Tools
Each tool is a great way to track your website’s traffic and see how users find your site. They can also help you identify any potential problems that your site might have.
All 20 of these methods are great ways to generate traffic and leads, but it’s important to remember that there is no one-size-fits-all solution. What works for one person might not work for another.
So, take the time to experiment and find what works best for you. And don’t be afraid to try something new! With patience and experimentation, you can find the perfect traffic-generating strategy for your website in no time.
There are plenty of ways to generate traffic and leads for your website. By using the methods we’ve discussed in this post, you’ll see a steady stream of traffic coming to your site in no time!
However, it’s important to remember that generating website traffic is just one part of the equation. Once you have traffic, you need to convert these visitors into leads and customers. Otherwise, all that traffic will be for nothing!
Therefore, you must ensure that you have a strong marketing funnel to turn your website visitors into paying customers. This way, you can maximize the return on your investment and ensure that your website generates as much revenue as possible!