How to Alienate Your Mobile Customers
If your business is a local business or many people access your company’s website via a mobile device, you probably want all of the mobile traffic that you can get. However, if you fail to do a few basic things, you can quickly alienate your mobile customers. Here are a few things to avoid according to a mobile marketing service provider in New Orleans.
Poor Mobile Site Design
The first thing that you would probably want to make sure that you get right is the site design for your mobile customers. If your website is difficult to navigate on a mobile device, chances are that you will not make your visitors happy. In addition, you also risk lowering your rankings in the search engines due to the poor site design.
A way to avoid this is to make sure that you test your site thoroughly. By having a professional website designer test your website, you can make sure that your site works on any device that your visitors choose to use.
Too Much Information
Don’t make the mistake of simply taking your desktop website and simply changing it over to a mobile website. If you do this, you risk providing your mobile users with too many pages or features to browse. Think about how your mobile site is being used by customers and limit the mobile version of your website to those features. This way you can avoid having people leave your website because they are overwhelmed.
Not Making It Easy to Checkout
If you have an e-commerce website, you will want to simplify the checkout process so that mobile customers can checkout with ease. It can be difficult typing names, addresses and other pertinent order information on a smartphone or tablet. Working with a website designer to develop a checkout process that works best for your customers is the ideal way to go in order to keep your customers happy.
Long Load Times
When it comes to your mobile website, you need to make sure that the site loads as quickly as possible. People tend to be even more impatient when it comes to site loading times on mobile phones. If your site loading time is slow, you can expect that your mobile customers will be turned off and you will see the bounce rate for your website significantly increase.
These are just a few tips for making sure that you don’t alienate your mobile customers. It is important to keep on top of the latest recommendations as your users are always upgrading the devices that they use to access the web. By optimizing your website, you can ensure that you won’t be losing mobile customers to competitors due to issues with your website.
If you want to make sure that you are providing the best possible experience for your mobile customers, you should start with a free review of your website. Get in touch with Brian of Infintech Designs now for a complete review of your mobile website.