How to Optimize Your Emails for Mobile
If you are well-invested in your email marketing strategy, you know how important it is to make sure that your customers are receiving and engaging with your messages. Increasingly, mobile devices are what customers are using to open email messages. Therefore, it is important that you make sure that you email marketing strategy has been designed to accommodate the needs of mobile users. Here are some tips for how to optimize your emails for mobile.
Use Responsive Email Templates
Responsive email templates, like responsive design websites, are becoming increasingly popular because they are designed to look good on nearly every device. If you want to make sure that your emails are easy to read and access for your mobile users, then you have to also make sure that they display correctly. Use a simple responsive email template for your messages or have a professional website design code a custom responsive email template that will match your brand.
The best responsive templates for email tend to have larger text and a single column display for mobile devices, while there may be additional features available for users that access the email on a desktop client.
Focus on Conversions
When it comes to email marketing, your focus should always be on conversions. If you want your users to engage with your emails, make sure that you provide clear call-to-actions with buttons and text that are larger for mobile users. You also want to make sure that you keep your messages concise so that your users can quickly review your emails and take action. Work on optimizing your email subject lines and headlines so that they do not take up a lot of space on a mobile device.
Images are especially important for mobile emails because they can help to break up the text of your emails so that they are more exciting to read. With mobile devices, reading long paragraphs can be boring and may cause your readers to lose interest, especially if the email is not highly relevant to their current needs. In addition, images are more likely to be shared on mobile devices so you will need to make sure that you include relevant information within every image that can make users interested in your site.
Don’t Forget About Testing
While testing is an important aspect of email marketing, it is especially important for mobile content. With mobile devices, you have limited space to display your content. Your users are also more likely to be on the go when they are reviewing your content. Therefore, you want to make sure that you are continuously testing your mobile emails in order to determine what works best.
If you are having trouble with updating your marketing emails for mobile, Infintech Designs can help. We can optimize your mobile email templates and help you with your email marketing strategy. Request a free review of your mobile marketing strategy today.