5 Budget Content Marketing Tips
Content marketing is one of the most expensive and important parts of your online marketing. If you are on a budget, it can be difficult to figure out how to stretch your budget so that you can get the best results possible. Here are five tips for creating great content and promoting it without spending more than you can afford.
- Blog Commenting
Blog commenting is typically overlooked as a viable content marketing strategy because it is no longer considered as an SEO strategy for getting higher rankings in Google. However, if you are leaving valuable follow-ups to articles that will make people want to learn more about you or your business, then blog commenting can be a valuable strategy. Write blog comments that are detailed and build on the information that was presenting in the article. However, keep in mind that simply adding links and saying “Awesome article!” will still be considered as spam.
- Create Videos
Creating videos is a good way to make the most of your budget, especially if the product or service that you offer is complex or requires educational information in order to get users to buy. You can create videos to show users how to use your product or service. You can also create videos by simply republishing an article in video format with some additional features.
- Share Your Content
Extending the reach of your content means that you should also share it as much as possible. Publish old content to presentation sharing websites and blogging sites in order to increase the audience for your content.
- Write Case Studies
Writing case studies can help to convince potential customers of the value of your product or service. These days, most consumers make purchase decisions based on evidence that your product or service is better than the competition’s product or service. Writing case studies does far more to demonstrate value than any other type of content.
- Optimize Your Content
If you are creating great content but you are not making sure that it is properly optimized, then you are missing out on the boost that your content could get from SEO. You should optimize your content with keywords and headlines to ensure that it will attract the interest of readers.
If you are on a budget, it is important that you repurpose as much content as possible. Take content from marketing materials that you previously created and work them into new videos and articles that you can distribute to your audience. By using what you already have, you can decrease the amount of time and money that a writer will have to spend on developing new content for your business from scratch.
If you need help with creating a viable content marketing strategy on a budget, Infintech Designs can help. Click here to request a free content marketing review today and we’ll help you to find a solution that works with your budget.