Mobile Website Launched: What to Do Next

While most online marketing experts agree that mobile websites are essential to doing business online, many website owners are clueless about what to do next and how to work the newly created site into their existing online marketing strategy.

The good news is that you have taken the first step as there are many business owners who have not yet taken the initiative to do this for their online businesses and they are missing out on a lot of traffic and conversions in the process. Here are a few simple pointers about what you should do next after you have launched your mobile website.

According to comScore, the number of mobile users worldwide is expected to eclipse the number of desktop users by the end of 2014. This means that mobile users are bound to become the dominant source of traffic to your website and you need to be ready for that.

If you want to to figure out how to target these mobile users and craft a strategy to target them, you need to understand how they think. Here are the stages that a mobile user goes through as they search for solutions online.

Discovery
Mobile users are consistently performing social media, search and website browsing operations near a desktop device. The reason for this is that mobile users are quickly adopting the practice of using multiple screens to get tasks completed with one of those screens being the mobile device. This means that the user experience on your website needs to be seamless across any type of device in order to guarantee your website’s success.

Search
Marketers need to pay attention to the context in which a user is making a search because increasingly the purpose of the search is being defined by the type of device the user is using. Therefore, you must do things like optimize your website for local search results as well as try to anticipate exactly what that person needs via the device-specific advertising campaigns that you run.

Social Media
Social media is one of the largest areas that separate mobile users from desktop users. Your company can benefit from tweaking your social media marketing efforts in order to specifically target users that are accessing content via a mobile device. A good way to do this is to start by creating helpful content that people are likely to share on social media websites.

Tracking
While redefining your online marketing strategy, the most important thing is to stay focused on the fact that it may be the same person visiting websites, clicking on ads and performing searches regardless of the type of device that is being used. This means that you need to focus more than ever on integrating your mobile marketing efforts with your other online marketing channels so that you can track the person regardless of the device.

This will also help you to personalize your marketing campaigns so that they are increasingly suited to the individual needs of the people that your marketing campaign engages with. In 2014 and beyond, online marketing will require focusing on mobile users while integrating your marketing efforts across all of the channels that your users engage with.

If you need help with creating a mobile marketing campaign, Infintech Designs  – New Orleans can help. We work with local businesses to help your company create an effective campaign. Click here to learn more now about our mobile marketing services.