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Elements of Landing Page Optimization - Infintech Designs Feb 20, 2014

Optimization Tips For Updating Your Site

If you will be updating your website, it is important to be aware of the new procedures for SEO so that you do not harm your website’s search engine rankings in the process. Here are some essentials that you should be aware of when it comes to SEO and updating your website.

Before you get started, you need to be fully aware of what the search engines are looking for these days. Skipping over the basic elements and going for something that it considered to be trendy or fancy is not the right way to do things and you just may find your site being penalized by Google in a few months.

The basics of SEO are to provide a great user experience and to communicate what your site’s purpose is to the search engines so that it can be ranked accordingly for relevance. These are your only two goals and any SEO strategies that don’t align with these goals should promptly be ignored.

Where to Start
When a search engine robot comes to your site, it is simply evaluating the content of your site, how fast it loads and if it loads properly, the authority of your site on the topics that your site covers. In addition the search engine robot will also check to make sure that your site loads without errors and is a safe site to use. While the issues regarding the site’s UX should be addressed by your web designer, it is important that you take the initiative to evaluate the content of your site to see if you are doing the best possible job to meet these these goals.

If your content is overly optimized, you have purchased backlinks or the user experience of your site is poor, then you will likely run into problems later down the road. It is important to update your content with content that provides real value to readers and forget about using keyword stuffed content that is merely link bait. If you are purchasing backlinks or continue to do so, then it is time to stop now. This strategy is likely to only damage your rankings in the future and it is not something that you should be doing.

Regarding the user experience, consider revamping your site’s design so that it loads faster and is easier to navigate. If you aren’t already using it, consider asking your website designer to update your website using responsive design. This will allow your website to load quickly on mobile devices while providing the traditional desktop user experience in one shot.

Don’t Forget to Optimize for Other Channels
While updating your site may be the most important thing to you, it is also important that you update your other channels such as social media and print marketing materials. This ensures that the branding of your website stays aligned with your other marketing channels. Customers want consisting branding when it comes to businesses and it is therefore important that regardless of how they engage with your business, they are provided with a consistent user experience.

Keep Your Business Model in Mind
As a part of your updating process, you need to keep in mind what your business model is. Your upgrade process should be consistent such that you are only making updates to those channels that are likely to bring you more business. If you are not sure which channels are the most important, this is when you should get help from a professional marketing company to ensure that you remain aligned with the true goals of your business.

Are you considering some updates to your website or online marketing strategy? Give Infintech Designs a call today and we can help you to define a new path for your business.

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