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5 Tips for Monitoring Your Brand’s Online Reputation

Do you know what people are saying about your brand online? Finding out how people feel about your business and addressing negative press can be a challenge. However, there are many strategies and tools that can help you to stay ahead of the game. Here are some tips to help you monitor your brand’s online reputation.

Set Up Google Alerts

Use Google Alerts to receive notifications whenever your brand is mentioned online. This can help you to stop a PR nightmare before it starts if you can address complaints or other negative feedback right away. With Google Alerts, you can select the opt to be notified whenever someone mentions your brand online. To create a comprehensive plan for managing your reputation, make sure to include any variations of the name of your brand, as well as, other keywords that a person might include when mentioning your brand online.

Track Employee Mentions

Your brand may not only be impacted by customers. It can also be affected by what your employees say online. Keep track of employee mentions by following them on social media and looking for mentions of your brand on social media. You can also protect your brand by adopting a social media policy for your employees so that they understand exactly how to use social media in relation to your business.

Track Comments on Influencer Articles

If an influencer mentions your brand in an article, you should make sure that you keep track of the comments that appear on any articles that the influencer has written. This is often the first place that you might find negative comments about your business or customer service questions that need to be answered. Consider creating accounts on the influencer’s website so that you can keep up to date with any changes.

Track Keywords

Some social media tools also allow you to track which keywords people use when talking about your company. This will help you to get an idea of how people feel about your brand. In addition, the sentiment mentions will also show which areas your business needs to improve on and what products and services you might be able to add to improve customer satisfaction with your business.

Review Sites

Review sites are one of the most common places that people go to rant and rave about a business. If you want to make sure that you are managing your business’s reputation by publicly responding to complaints, make sure to sign up for review sites so that you can take control of your business profiles before someone else has the opportunity to set up fake ones.

One of the best ways to stay ahead of your reputation online is to promote positive news about your business. While it is a good idea to address concerns about your business promptly, more of your energy should be focused on drowning out the negative with the positive. By taking the proper steps to improve any serious issues that are leading to customer dissatisfaction with your business and also promoting positive things that are going on at your business, you can effectively manage your brand’s online reputation.

Do you need help with monitoring or improving your company’s online reputation? Infintech Designs – New Orleans SEO company can review your reputation management strategy to ensure that your business is being objectively represented online. Contact us to request a free online reputation review and quote for services today!

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