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3 Reasons Why You Shouldn’t Do PPC Advertising on Your Own

If you have recently set up a Google AdWords account, you may be excited to start spending your complimentary account bonus right away. However, this is a mistake that could cost you a lot more in the long run if you don’t have a PPC advertising expert available to ensure that your campaign is properly set up in order to maximize your ROI. Let’s face it. Google AdWords is expensive to use. As

PPC

How to Improve Your PPC Results With a Remarketing Trick

Many PPC advertisers feel frustrated after using PPC advertising. This is because using AdWords has become a very expensive endeavor for many businesses, requiring budgets in the thousands or hundreds of thousands each month. These figures sometimes don’t even include the costs of creatives and landing pages that are needed to convert the leads. According to data from WordStream, the average

SEO Image

8 Factors That Could Cause Fluctuations in Your Search Rankings

Whether you have been engaged in an SEO strategy with an outsourced provider, or you manage your own SEO efforts, you are already aware that organic traffic isn't always guaranteed. However, you may be wondering exactly why you are having trouble with maintaining a steady stream of traffic. In some cases, the cause could be out of your control. In other cases, there are some things that you

Better Marketing Plan

5 Tips to Create a Better Marketing Plan

One of the primary benefits of outsourcing your online marketing strategy is so that the firm can help you to draft your marketing plan. A marketing plan serves as the basis for all of the online marketing activities that your company will engage in. Here are 5 tips to help you create a better marketing plan. What Is an Online Marketing Plan? An online marketing plan is essentially a written

Mobile Search

Study Finds That Mobile Search Is Top Source for Phone Leads

A new study has found that mobile search is the greatest source for phone leads as customers are calling businesses in greater numbers than ever before thanks to mobile marketing. A study done by Invoca, a call tracking and analytics company, looked at 58 million calls across businesses in 40 industries. The findings were published to their 2016 Call Intelligence Index. Here are some highlights

How Beacons Will Change SEO

Beacons are devices that can communicate with a shopper's smartphones with the goal of improving the shopper's in-store shopping experience. When they are placed in a store, they use Bluetooth technology to detect smartphones that are nearby and send the smartphones media such as ads, coupons or other important product information. As a result, beacons could mean big changes for the SEO

Top Local SEO Ranking Factors

A new study done by Local SEO Guide, in cooperation with the UCI Center for Statistical Consulting, has found new details about the factors that help certain Google My Business pages rank highly in the search engines. This study revealed some important details about local SEO that businesses should take into account when planning their local SEO strategies. If you are trying to rank your

Facebook Sharing

How to Get Facebook Users to Share Your Content

Facebook recently announced its latest news feed algorithm update. Previously the company opted to reduce the organic visibility of brands and content publishers. However, in this latest update, Facebook announced that the newsfeed will place a greater emphasis on updates from friends and family. In fact, the biggest piece of advice that was shared, was that Facebook Page admins and editors

SEO Mistakes

What Are the Top SEO Mistakes Made By Ecommerce Businesses?

According to VWO, SEO is the fifth most effective digital marketing tool for retention for ecommerce businesses. The other tools that outranked SEO were email marketing (56%), social media (37%), content marketing (32%), and referral marketing (26%). With SEO ranking as one of the top most important purchase channels for e-commerce businesses, you might think that more businesses would place

Target Audience

5 Tips for Targeting the Right Audiences With Facebook Ads

Recently Facebook announced yet another news feed algorithm update that is designed to further reduce the organic reach of brands and content publishers. This latest update is designed to increase the visibility of updates from friends and family. However, you still need to use Facebook to attract new leads and customers. In addition, you also want to do it without having to only advertise your

Launching your first webinar

5 Tips for Launching Your First Webinar

If you want a great way to connect with customers in order to educate them about your industry, products, and services, webinars offer an excellent opportunity to do so. Not only do you get the benefit of directly interacting with potential customers, you are are also able to obtain feedback from them by conducting a survey at the conclusion of the webinar. If you are ready to launch your first

Deceptive Download

Google Blocks Sites With Deceptive Download Buttons

In November of 2015, Google announced the Safe Browsing feature to help protect users against social engineering attacks, namely deceptive methods that are used to trick visitors into doing something dangerous, such as installing unwanted software or giving away personal information. Many internet users have come across websites which use social engineering to attempt to persuade users to do

Top SEO mistakes

SEO Success Tip: Why You Should Regularly Check Your Link Profile

Link building is an essential part of ensuring the success of your website. However, if not monitored bad links can result in your site getting hit with a Google penalty. While you may think that everything will be okay because you are the only person that is building backlinks for your website, you have to consider the fact that others, such as your competitors, angry ex-employees, and bad

Local Marketing

Why Your Local Business Listing Was Suspended By Google

Has your local business listing been suspended at Google My Business? If you are wondering what happened, there are many reasons why a Google business listing could be suspended. Here is what you should know to help you avoid a suspension and help you get things back on track if your listing has already been suspended? Types of Google My Business Suspensions Before you try to determine exactly

Mobile Sites Penalty

Google Issues Penalty Against Mobile Sites Using Hidden Redirects

Google has made good on its promise to stop websites that trick users into visiting websites that they didn't intend to visit. In October of 2015, Google previously warned webmasters about redirecting users to other sites without their permission. As of May 2016, Google announced that they would be issuing penalties against websites that redirect mobile users to spammy domains. In 2015, as a

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