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Speed Up Website and Why It’s Important - Infintech Designs Dec 04, 2012

How to Speed Up Your Website (and Why It’s Important)

Have you ever clicked on a website which had an intriguing title tag that made you anxious to learn more, only to be stuck waiting for longer than you wanted for the page to load? Slow website load times are frustrating for your visitor, to say the least. More importantly, search engines know this.

Search engines have a service to provide to the people who frequent their homepage to try to find something of interest on the internet. When somebody chooses Google over Bing, or vice versa, they do so because they trust that the search engine will give them high quality web pages that match their interest and search terms. Search engines want to keep this trust, so one way they weed out websites that may turn their searchers away is by checking the speed of a website. If your website is slow, not only will you frustrate visitors but you will also hurt your SEO efforts.

With this in mind, you should be anxious to shave milliseconds off your site’s load time. Here are a few ways to achieve that.

Never Auto Play a Video – Videos are a great way to add value to your website, give personality to your brand and look good in front of the search engines. However, when your video automatically starts to play when a person lands on your website, you take the risk of annoying them and make the time to load the page longer. Instead, create a clear call to action to make visitors want to click that play button. This will be less obnoxious and make your web page load faster.

Minimize the Number of Redirects You Have – Many companies, large and small, purchase a variety of domains and redirect all of these domains to one main page. This is a smart strategy in terms of making your web content available on a variety of domain names so you are more likely to be found. But having too many redirects can make your page load time significantly slower because of all of the processing that the computer has to do to get to one page. Minimize these as much as possible.

Fix 404 Errors – 404 errors occur when a web page is incorrectly linked. Broken links such as these are wasteful and take up bandwidth trying to find pages that do not exist. This can also have a dramatic impact on your page load time. Instead, do frequent searches on your website so that you can find these 404 errors and fix them before they hurt your SEO efforts. There are several free tools that make this easy and fast to do.

Specify the Dimensions of your Images – Images take extra time to load. This is particularly true when there are no dimensions specified for the images themselves. When you do not specify the dimension, the browser reflows after the images have been downloaded making it so that the browser has to figure out how to fit the images, which makes it seem like the page is loading slowly. Instead, use height and width tags within the <img> tag to keep your images within a dimension.

Put CSS before Javascript – As much as possible, put your CSS code before external Javascript. Most browsers will load CSS in parallel so putting it first will help your page to load faster. While this will not transform the speed of your site, it will certainly help to give it the boost it needs on the way to faster load times.

If you are interested in knowing more about how to make your website load faster, contact us here at Infintech Designs for more help and information.

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