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Dallas consistently ranks among the 10 most desirable cities to start a business – whether it’s a brick-and-mortar store or an online brand.
With no state income tax and a metropolitan population of over 7.5 million people:
It’s no wonder that entrepreneurs are heading to this thriving city.
But with that sort of competition, businesses need to learn to stand out from the crowd…
On this page, you’ll discover one of the most effective ways to increase your business’s visibility, credibility, and profits in the fastest time possible.
Pay-Per-Click, often referred to as PPC, allows you to pay a fee to get your website at the very top of search engine result pages (SERPs) such as Google or Bing when a user searches for specific keywords or phrases.
However, unlike other forms of marketing, such as direct mail or SEO, where you pay regardless of whether or not you attract leads…
With PPC, you’ll ONLY pay when prospects actually click on your ads.
The clue is in the name!
When utilized correctly, PPC can earn you an endless stream of high-quality leads, leading to a huge increase in ROI.
But, according to Clutch, just 45% of businesses in Dallas take advantage of PPC strategies, meaning that now is the ideal time to get started.
And you don’t have to figure it all out from scratch on your own.
Infintech Designs is here to help you learn everything you need to know about pay per click strategies and why it only takes a minimal amount of time, effort, and money to see huge results in your Dallas-based business.
At Infintech Designs, PPC advertising can be classified into two major categories:
Where your site is displayed on the first page of search engine results when users type a specific keyword or phrase.
However, a PPC SEM campaign can be adjusted to incorporate image-based or video-based search queries, allowing for a high degree of flexibility and customization options.
Where your site is displayed on other types of websites beyond search engines.
Most often, these will appear as ‘random’ ads for a limited period of time.
The most frequently used example is social media pages, but the range of sites that can be used is almost endless!
Although these are the two leading forms of PPC advertising, there are plenty of other options that can prove highly effective for your business in Dallas:
They say that ‘everything is bigger in Texas…’
…so your advertising in Dallas should be no exception!
Although Dallas is not the largest city in The Lone Star State, trying to stand out from the crowd can be as difficult as making yourself heard at a Dallas Cowboys game.
Nearly 80% of Dallas-based companies are classified as small businesses, according to the Dallas Office of Economic Development – around 59,000 individual businesses.
But don’t underestimate the word ‘small.’
That’s your competition – and more businesses are on the way!
The Dallas-Fort Worth area experienced the highest population growth of any metropolitan area in the United States between 2020 and 2021.
Experts predict that the population of Dallas-Fort Worth will hit over 10 million in the 2030s…
…overtaking Chicago to become the third-largest metro area in the entire country.
However, small business owners are not currently aware of all the local resources available to them…
That’s why now is the time to position your business as a market leader and build a loyal customer base who can’t get enough of your products or services.
Whether you’re trying to build a customer base, raise awareness of your brand, or sell more of your products or services:
A PPC campaign is an effective and efficient way to meet your marketing goals.
Because PPC ads are highly visible by their nature, it allows you to laser-focus on your target audience (your avatar) and ensure high-quality leads.
And even if you’re already knowledgeable about PPC:
We recommend teaming up with a Dallas-based PPC specialist.
A PPC specialist can help you avoid the most common pitfalls in PPC marketing while getting you the results you deserve:
Get detailed keyword research, competitor analysis, outside perspectives, and more.
Although on the surface, many PPC specialists seem to offer identical services, taking a look under the hood tells a completely different story…
With almost 100,000 businesses in Dallas, there is a wide variety of PPC marketing firms to choose from – but they won’t all be the right fit for you.
Here’s our list of essentials to look for in a Dallas-based PPC marketing agency:
Although Dallas has a wide range of PPC firms to choose from, don’t make the mistake of thinking they’re all equal.
Check their websites and bios:
Many have only been around for a few months and do not have a proven track record of delivering high-quality PPC campaigns for business owners.
However, experience doesn’t always equal expertise…
What’s the best way to check if a company is ‘all hat and no cattle?’
Check their portfolio and recent customer reviews!
Look for companies that proudly display their testimonials on their website or are happy to share references with you that you can contact.
Equally, look for PPC firms that have worked with big-name clients in your industry.
This way, they’re more likely to understand your unique needs and goals!
Even with a glowing reputation, a PPC firm might not have the relevant experience or knowledge of your industry to make the impact you want.
Research a Dallas PPC company that has experience in your industry, knows the relevant keywords your prospects search for, and understands your business (almost) as well as you do.
Did you know that mobile devices make up more than 60% of clicks on PPC ads in Dallas?
In other words, if your PPC campaign isn’t mobile-optimized, you won’t reach a huge amount of your target audience.
Ensure the firms you research are tapping into this GIANT part of the market!
Pricing is a huge part of choosing the right PPC firm.
Although you don’t want to stretch your budget too thin, you also want to ensure you’re not cutting corners in your PPC marketing efforts.
Look for companies that offer monthly contracts so that if things aren’t going as you’d hoped, you can opt-out at any time and look for alternatives.
PPC is one of the most effective digital marketing strategies available, and it’s what we do best at Infintech Designs.
With over 20 years of experience in digital marketing solutions, we’ve handled PPC campaigns for hundreds of clients in and around Dallas.
When you want PPC expertise – come to the PPC experts.
Here’s what we guarantee when you choose Infintech Designs in Dallas:
We don’t send your customers on a treasure hunt to find the solution they’re looking for.
Our PPC ads lead directly to clean, straightforward landing pages for maximum efficiency and maximum results.
We get your PPC campaigns up and running in record time, AND you’ll start seeing results almost immediately.
For an unrecognizable transformation in your Dallas-based business – we’ve got your back.
We don’t just get your site to page 1 of SERPs. We make sure that your users remember you.
With us, your site traffic will increase dramatically – and so will your online reputation.
Using split testing and other highly effective strategies, you’ll know exactly what’s working and what’s not in terms of conversions, clickthroughs, and more.
No guesswork. No luck. Just quality results.
We’re not done until you say we’re done!
No matter how successful your campaign, we will continue trying to improve your PPC ads until you’re 100% happy with them.
As a leading Dallas PPC marketing firm, we’ve worked with hundreds of companies over the years – constantly perfecting our systems and strategies.
Even with extensive knowledge across multiple industries, we always take the time to get to know our clients and their businesses before any new PPC campaign.
It’s all part of the Infintech Designs Process:
1. STARTING POINT
Tell us about your business, your story so far, and where you want to go.
We’ll see how we can make your dreams a reality.
2. PLAN OF ACTION
We create a roadmap detailing the next steps for your PPC campaign, utilizing our dedicated team of experts.
3. THE JOURNEY BEGINS
We get to work on your PPC campaign, increasing your site’s visibility and conversions while you sit back and watch your sales skyrocket.
With every campaign, we guarantee:
Let our experts handle all aspects of your PPC campaign.
Get the most out of every single ad spend with targeted terms in keyword research.
Turn a good PPC campaign into a great one with our optimization services.
Track and improve your site’s performance.
When you choose Infintech Designs digital marketing agency, you choose a PPC marketing firm you can trust.
Sure, we’re PPC experts – but we’re also Dallas experts.
And to us, that’s just as important.
Writing PPC adverts can be tricky, as it requires extensive knowledge about keywords, SEO, and content…
…but it also requires a personal touch that many PPC specialists lack.
With Infintech Designs, you get a company that understands exactly what you need from a technical standpoint as well as the values of your business.
One of the main reasons hundreds of businesses in Dallas love working with us is that we realize you deserve a PPC strategy as unique as you and your company.
That’s why we NEVER apply a one-size-fits-all solution to our PPC ad campaigns.
We also know that every industry offers its own individual challenges and obstacles – luckily, we’ve covered a lot of bases over the last 20 years!
Scroll down to discover just a few of the industries we’ve previously created PPC campaigns for in and around Dallas.
We also offer the following services in Dallas, TX:
Call us today for more info about our services!
Let our team of digital marketing experts build and optimize your website, increase your online visibility, boost sales and grow your business.
Creative & Effective Web Design Solutions
Make Your Brand & Content Visible with SEO Services
Google Adwords Internet Marketing Services
Grow Your Audience With Social Media Marketing
Utilize Advanced Link Building that Will Improve Your Website’s Google Rankings
Improve Your Business Prospects in the Local Market With Maps SEO
Attract Clients with Standout Content Marketing You’re passionate
Online Lead Generation – Make Your Customers Interested in Your Business
Restore Your Brand Reputation with the Right ORM Services
Expand Your Brand Today through our Branding Network Services
Guest Post Outreach Links – the “secret sauce”
Results-Driven Local SEO Services
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