Free Consultation
Home > Blog > Web Design > 3 Design Principles That All Website Design Companies Should Observe

3 Design Principles That All Website Design Companies Should Observe

The design of your website can make or break your business. Some business owners might consider this a sweeping conclusion, but it is the reality! First impressions last in the world of internet business. And you only have up to five seconds to make a promise of something good for your target market. If you fail within the first five seconds, you are basically saying goodbye to the opportunity of securing a business. For this reason, professional website design companies are currently evaluating market trends when it comes to user activity alongside examine the best principles for designing a website.

This task appears more complicated than it seems. After all, a website design incorporates two major categories: aesthetic design and functional design. This is when tapping the services of website design companies can make a difference in your aim to drive more traffic to your website. If you can’t decide which company to hire for the job, narrow down your focus on three vital design principles that they ought to give focus on.

Make sure all three are met before you let website design companies take over the work with your new site.

The logo is the symbol of your business. Thus, it should play an integral role in your business website design. In fact, some website design experts even suggest that you take your business logo and decide on the design based upon it. You will be using your logo for all forms of corporate communications, so it makes sense to make it an integral part of your design. Make sure that your logo is featured prominently on your website to ensure that it can also enhance brand recall and recognition amongst your target audience.

The next crucial element in your site that website design companies should pay close attention to is the color. There are plenty of colors to choose from in the overall design color scheme. However, only a few ones will effectively capture the attention of your target market while also bringing in a professional touch to your website. Expert web design companies will use your logo design as a starting point when deciding the right color/s to use on your website. If your company has a standard business color, then it would be easier to pick what color schemes to use in designing a website.

The last element in your website’s design is the navigational menu and links to other pages within the website. Some less experienced web designers would focus more on the aesthetic design and neglect the functional aspect of it. This is when they lose their audience and unable to convert the traffic into sales. You have to remember that your website is all about business!

Want to enhance the look of your website and propel your business to success? Visit, one of the most reliable web design companies in  Louisiana. Talk to Brian Hong by calling 504-717-4837 for a FREE consultation.

Contact Us Today!
Review Widget