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Maximizing Your Facebook Ads - Infintech Designs Dec 01, 2012

3 Tips for Maximizing Your Facebook Ads

In today’s challenging economy, small businesses in New Orleans and across the country are looking for ways to cut costs and grow. Still, it takes money to make money. Maximizing advertising efforts is one of the easiest ways to reduce marketing budgets while still being able to reach goals and see results. One of the best ways to do this is through advertising on Facebook.

Facebook marketing has become a popular method for a number of reasons. The wealth of opportunity available through Facebook advertising has opened the door for small businesses to reach a larger, more targeted audience while still spending less than traditional advertising methods.

To make the most of these efforts, businesses of all sizes must test and analyse ads regularly. To help your small business improve your Facebook marketing efforts, there are a few tips that you can put into effect immediately to help faster growth.

Focus Your Advertisements to Stay Within Facebook
Within Facebook there are a few ways that you can advertise. The first is to send people to an external site away from Facebook, such as your homepage or a landing page. The second is to focus your advertising within Facebook and send those potential customers in another direction, to an event invitation, your page, or a specific application.

The first method sounds ideal initially as it allows you to track how many people have come to your site from Facebook and see how your advertising has converted views and clicks to users. However, the only thing that you can do with this type of advertising is get a ‘Like’ and promote your URL.

When you focus your advertising efforts within Facebook, your small business immediately has an opportunity to engage with users on the site that they feel most comfortable with. When people click on your ad, they will be sent to your Facebook page where they can see not only who you are but how you interact with your fans. You can also get valuable leads by using an app to open a contest. To enter a contest, users must fill out a form giving you their personal details. This is far more valuable than simply sending people to your website in hopes that they will convert and purchase your product.

Use Facebook Ads to Network
If you have a Facebook account, you have likely seen this underneath some of the advertisements and have felt more inclined to click the like button and learn more about the brand. This puts the power of networking to use on social media in a new way.

While selecting the option to only show advertisements to those people who have friends that have liked your brand may narrow your search, the results you will receive will tend to be stronger. This is because the mind-set of a person on Facebook is that they are there to interact with their friends first and brands second. When they see a friend has already engaged with a brand, they feel more comfortable pushing the Like button and seeing what it is their friend likes.

Facebook Ads Take Time to Perfect
If you are ready to start a Facebook ad campaign, expect to spend some time testing a variety of models and target markets to perfect your approach. While there are a number of strategies to help guide small businesses in the right direction, you will never really know what will work for you until you start testing.

When you are ready to start your campaign, contact usfor help. We will work with you so that you can find the best approach for your brand and target market.

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