7 Easy Tips To Increase Your Social Media Visibility
Social media is a powerful tool that can be used to promote businesses and increase visibility. It’s an essential part of any marketing strategy with its broad reach and ability to target specific audiences.
Infintech Designs can help your social media marketing by planning, designing, and executing your marketing goals on social media.
With so many platforms and ways to use them, it can be challenging to know where to start or what will work best for your business. Improving your presence on social media is not always easy, but we’ve put together seven easy tips to increase your social media visibility that you can start implementing on your business’s channels today.
Importance of Social Media Strategy for Businesses
Before we get into the tips, it’s essential to understand why social media visibility is so crucial for businesses.
Social media provides businesses with a unique opportunity to connect with their target audiences in a way that is informal and interactive. This interaction can build trust and loyalty between a business and its customers, leading to increased sales and brand awareness.
Additionally, social media platforms can be used to share valuable content that promotes your business, products, or services. By creating and sharing engaging content, you can attract new customers and leads while also driving traffic back to your website.
And people with social media accounts can also share your posts across social media channels.
These are just a few of the reasons why improving social media presence is so crucial for businesses. So now, let’s get into the tips!
Techniques for Improving Business Visibility on Social Media
Social media visibility can be improved by using a variety of techniques. Platforms like Facebook, Twitter, and Instagram all have different algorithms that determine what content is shown to users. However, some general tips can be applied across all social media platforms to improve visibility.
Content That Appeals to Your Target Audience
This might be obvious, but it’s worth stating nonetheless – if you want to improve your social media visibility, you need to create content that appeals to your target audience and actively engage with your audience.
Your audience is the group of people that you want to reach with your content. When creating this content, think about what kinds of things would interest or appeal to them.
If you’re not sure, take a look at your competitors’ social channels and see what kinds of content they’re creating.
Take this example from Burger King who made a post during Mother’s Day. The fast food giant appeals to families, so it makes sense they’ll create a post celebrating all the mothers in the world.
Let’s face it, not all businesses are going to have the same target audience. A clothing company is going to have a different target audience than a law firm. As a result, the kind of content that appeals to one group might not appeal to another.
Small business owners are also keeping up, firing their Instagram posts and Facebook posts with promotional content.
That’s why it’s important to think about whom you want to reach before creating content. Once you know who your target audience is, you can create content that appeals to them specifically.
Keywords and Hashtags To Increase Reach
Let’s not forget about trending hashtags that create a wide impact on different social platforms. Truly, social media isn’t just for personal fun anymore. It has become an extension of one’s business brand and voice.
Another way to improve your social media visibility is by using keywords and hashtags. When people search for things on social media, they typically use keywords or hashtags.
If you want your content to be easily found, you need to use these keywords and hashtags in your posts. But beware – don’t stuff your content with too many keywords or hashtags. This will make it difficult to read and will turn people off from your content.
Instead, use keywords and hashtags sparingly, and only use them when they make sense. You could also check Google Trends for trending topics across the market.
Take this example from one of Disneyland’s Instagram posts. The post only uses three hashtags that are related to the image and with each other (in this case, Black Panther and other Marvel characters).
Visual Content Catching Your Audience’s Eyes
Posts with visuals get 94% more views than those without.
So, if you want your content to be seen, it needs to be visually appealing. People are more likely to engage with content that is easy on the eyes. Social media posts from businesses have become more creative–think of it as the digital version of a TV commercial or billboard sign.
Social media networks are also helping businesses to boost their brand through widgets and apps that can be integrated into their social media accounts.
Example of this apps from Facebook pages, including:
- Woobox: Woobox campaigns are tailored to help brands meet their targets. What’s great about this platform is your business can be promoted on other socials and even emails. They also have self-contained Facebook promotions; so if you want to do quizzes and polls or even contests, this one’s perfect for your brand.
- Pages Manager App: This app helps you to track activity, see insights, and respond to customers on the go. You can manage up to 50 pages from your device with this app as well!
- Adobe Spark: Want to create an eye-catching Facebook cover for free? Adobe Spark is a free tool that lets you create one. The best thing about this? No designer experience required.
- Animoto: Animoto is an app that lets you create professional videos from clips or images with no editing experience required.
Check more here.
There are a few ways to make your content more visually appealing.
- Images and Videos – Adding images or videos to your posts will make them more visually appealing and, as a result, more likely to be seen by people scrolling through their feed.
- Infographics – People love infographics because they are easy to understand and usually contain a lot of useful information. If you can turn your content into an infographic, it’s more likely to be seen and shared by people.
- Use Colors and Emojis – Adding a splash of color or an emoji here and there can also make your content more visually appealing. Just be careful not to overdo it – too much of either one will make your content look unprofessional.
Timing is Everything (And with the Right Tools)
Believe it or not, when you post your content also plays a role in how visible it is. The best time to post on social media depends on the platform you’re using.
For example, the best time to post on Instagram is between 11 AM on Wednesdays, whereas the best time to post on LinkedIn is between 9 AM on Tuesdays and Wednesdays. On Facebook, the best time to post is between 8 AM to 12 PM on Tuesdays and Thursdays while on Twitter it is 8 AM Mondays and Thursdays.
You may ask yourself why does timing matter?
The answer is simple.
When you post during the best times, your content is more likely to be seen by more people. This is because that’s when most people are active on social media. And, the algorithm on each platform is more likely to show your content to people if it’s posted when more people are active.
If you want to increase your social media visibility, then make sure you’re posting at the right time.
Cross-Promote Your Content
Cross-promoting your content is a great way to get more eyes on your content and improve your social media visibility.
Cross-promotion means promoting your content on multiple platforms. You can also cross-promote your content by guest posting on other blogs or websites. This is a great way to reach a new audience and get more people interested in your content.
When you cross-promote your content, make sure you’re promoting it to the right people. There’s no point in promoting your content to an audience that isn’t interested in it. If you have a blog about fashion, there’s no point in promoting your content on a website or blog about technology.
But, if you promote your content on a fashion website or blog, then you’re more likely to reach people who are interested in what you have to say.
Whichever platforms you choose to cross-promote your content on, it is an effective way to increase social media visibility. And this technique can be used in conjunction with any of the other tips on this list.
Another great way to increase your social media presence is by encouraging engagement from your followers. This means creating content that is interesting and interactive and asking questions that encourage people to respond.
When you get more engagement, your posts are more likely to show up in people’s feeds, and you’ll also be more likely to get new followers.
To encourage engagement, try to:
- Use questions and polls in your posts – This is a great way to get people talking and to get feedback on your products or services by offering a choice.
- Respond to comments and messages promptly – This shows that you are active on your page and that you care about your followers.
- Share user-generated content – This is a great way to show your appreciation for your followers and to get them involved. When you share their content, they are more likely to share yours.
By encouraging engagement, you’ll not only increase social media visibility but also create a more positive image of your brand.
Add Call to Action (CTA)
This may be the last in this article, but it is not the least important. Adding a call to action (CTA) is an effective way to increase social media visibility, get people interested in your content, and most importantly if you’re selling products and services is to increase conversions.
A CTA can be anything from “like this post if you agree” to “click here to buy now”. It is a concise statement that tells people what you want them to do next.
But, how do you create an effective CTA?
Here are some pointers:
- Use actionable words such as “click here”, “watch now”, or “find out more”.
- Keep it short and sweet
- Create a sense of urgency by using words like “now” or “today”.
- Use first-person pronouns such as “I”, “me”, or “my” to create a personal connection with the reader.
- Offer something of value such as a discount, free shipping, or a free ebook.
By following these tips, you can create CTAs that are effective in driving traffic and increasing social media visibility. So, don’t forget to add a CTA to your next post!
Social media marketing can be intimidating for some beginners, and we understand that. But, with a little effort and consistency, anyone can master the art of social media marketing.
The most important takeaway from this article is to be patient and consistent with your social media efforts. It takes time to see results in improving your social media presence, but if you stick with it, your hard work will eventually pay off.
Do you have any other tips on how to increase social media visibility? Let us know! Contact us today!