How To Set Up Tags In Google Tag Manager
Google Tag Manager, also called GTM, is a tag management system that lets you create and monitor your tags (snippets of code) on an advanced user interface. It lets you skip having to write new code whenever you want to set up a tag.
All you need to do is simply embed the given code on each web page, eliminating the manual process when setting up tags in Google Tag Manager.
Many webmasters and site owners have found Google Tag Manager to be one of the most important tools in their kit. Its ability to manage tags allows you to work faster and become more efficient.
Managing tags effectively and efficiently is crucial when performing analytics on a website.
With that said, let’s take a look at how to set up the tag manager and how to create tags in GTM.
How To Set Up Tags in GTM
When you first set up your Google Tag Manager account, one of the first things you want to learn is how to add a Google tag using the interface.
Here are the basic steps on how you can go about it:
● On the GTM dashboard, click on the “Add a New Tag” button.
● Give your tag a title and then click anywhere on the “Tag Configuration” box to select a type of tag to use.
● Select the type of tag that you wish to apply.
● If you want tag tracking via Google Analytics, then you need to provide the Web Property ID of your Google Analytics account. From there, choose a “Track Type” to link your tag to Google Analytics tracking. This is how you add tags to your Google Analytics account.
● The next step is to choose a trigger that will determine when the tag is recorded.
● Once you are happy with all the data in the “Tag Configuration” as well as the “Triggering” boxes, you should click the “Save” button to make sure all settings are saved server-side.
● You should then click on the “Submit” button to activate the tag. Your tag will not work until you do this.
● Lastly, you will be directed to a “Container Version Description” that lets you organize your tags. You can add a name and description here, so you can be reminded of what you’re trying to record with the tag.
What Kind of Tags Can Be Used in Google Tag Manager?
Google Tag Manager allows you to insert a variety of advertising and analytics tags into a website. The following are the types of tags you can add to GTM:
● Google Analytics – Universal Analytics
● Google Ads Conversion Tracking
● Google Ads Remarketing
● Floodlight Counter
● Floodlight Sales
● Conversion Linker
● Google Optimize
● Google Surveys Website Satisfaction
● Custom HTML
● Custom Image
Besides the types of tags listed above, GTM also lets you use templates that make it easier to manage your other tags, even those from third-party apps.
Google works together with these platforms, so it can test and verify the tag templates. These tag templates include:
● Crazy Egg
● Google Trusted Stores
● Bing Ads
● Perfect Audience
What Does a Tag Do in Google Tag Manager?
Tags have different uses. Those that are used in tag management systems are designed so that they send measurement data from a website to a third-party app.
When you do not use a tag management solution, the code in every tag is added directly to the source code of a website. Using Google Tag Manager, you can control all of these tags using a web user interface.
Furthermore, you also get to define the variables and triggers to events such as button clicks, page loads, and page scrolls and specify when your tags should activate when you use Google Tag Manager.
How Is Google Tag Manager Different From Google Analytics?
Google Tag Manager is a wholly unique tool that is used in sorting and handling third-party code. Compared to Google Analytics, there is no way to generate reports or perform analysis with GTM. This is also why there is the option to link your tags to the analytics interface.
People use Google Analytics when they want to generate reports and analyses for their websites. All types of reporting such as identifying a custom segment, e-commerce sale, and bounce rate are all possible with Google Analytics.
Make the Most Of GTM
Google Tag Manager can make any webmaster or website owner’s life a lot easier once they know how to use it. It is important that you use the data that you set up in GTM to make the most of it.
The tips provided in this article should help you set up tags in Google Tag Manager and know how to leverage them with Google Analytics.
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