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Important Facts to Increase Your Website’s Search Engine Visibility

The quality of your website speaks a lot about your business. Websites with eye-straining texts and websites that are difficult to navigate can easily turn off potential customers. So if you need a website primarily to display and/or sell products or services, you need the help of a professional website designer who has been trained to build successful ecommerce websites. With the help of a designer, decide on which format you would like your ecommerce site to follow. Should it be shopping cart, catalogue or info?

Shopping Cart Websites
Web designing for shopping cart websites must include a higher level of encryption because of the presence of several compatible payment gateways. The site must also be certified by Payment Card Industry Data Security Standard or any other site authenticating body in order to assure customers that it is legitimate. A professional website builder keeps this in mind.

Catalogue Websites
Unlike the printed catalogues, catalogue websites can be changed whenever the need arises. When designing catalogue websites, there must be a clear structure in place so that visitors do not have difficulty in locating specific items. This means that there should be categories that go from broad to specific searches.

The most important thing about these websites is that they must be backed by a reliable content management system in order to make the regular updates easy and fast. Some website designs may also be linked directly to the stock control systems so that changes to the catalogue are automatic and real-time.

Information Websites
The last type of ecommerce sites is called the information websites. Money from information websites come in the form of affiliate programs. Basically, you get to earn while doing what you love the most – writing. There is no need to hard sell, so extensive use of images and graphics is not necessary. Web designing for information websites stick to the principles of simplicity and text readability because the strength of the content is what will bring money to the site owner eventually.

In creating ecommerce sites, you may use templates for your own customization or you may hire a professional. The downside to using templates is that the resulting site would look very generic and that would fail to establish uniqueness and familiarity. On the other hand, if you entrust the work to a professional website designer, not only will you expect a site that is responsive to your needs, but also a site responsive to the needs of your current and future customers.

Website designs for ecommerce sites depend on the type of business you have. But regardless of whether you choose the catalogue, information or shopping cart websites, your site must be of superior quality in order to attract the most number of potential traffic. Bear in mind that when doing business online, the quality of your products will only be appreciated if people can find you first.

If you are thinking about starting an ecommerce business and are looking for professional website builders to create your site, visit us at or call Brian Hong at 504-717-4837.

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