Increasing Profits through Web Design & Innovative Features
Good search engine ranking is not only earned through proper SEO optimization. While search engine optimization unarguably is what makes a website get noticed or seen online, how a website looks is also what converts site visitors into customers. Thus, proper optimization is nothing if your site is poorly designed. For one thing, visitors can easily click the “back” button and leave your site without making a purchase. Indeed, how your website is designed can also make or break your business.
If you want to convert your site visitors into your new customers, here are some important qualities of a well-designed website that your should keep in mind.
Great Designs that Are Candies to the Eyes
Keep in mind that many people have short attention span, thus your design should be able to catch your visitors’ attention in the first 5 seconds of their stay on their site. If you don’t make a good impression in the first few seconds, chances are, your visitors won’t be encouraged to explore your site.
There are several ways to do so and these include using of catchy graphics, animation, video, and pictures. But remember that whatever you put on your home page should be relevant to your business. Because your home page is your virtual receiving area for your virtual guests, you should make sure that whatever graphics or features that you put on the site articulates your message well.
This is one of the most important thing to remember if you want to boost or maintain your site’s search engine ranking. Regardless of how much SEO work you did for your website, all your efforts will be in vain if your website is not user-friendly. If it is very difficult to navigate or it responds very slowly, chances are your visitors will look for a site that won’t take a lot of their time.
Aside from having cool content on your site, having cool features on the site can also greatly help. Features like what social networking sites offer, including live chat or games, can also help you keep your clients. Take note though that all features that you put on your site should be appropriate.
Hook Your Visitors By Giving What They Want
Your visitors won’t hesitate to hit the “back” button and leave your site if your site does not give them what they need. The best way to keep them is to provide information that answers to their needs. For instance, if you are selling a skin care product and are targeting women in 30’s who are looking to bring back their youthful skin, then provide a content that answers to their needs. The homepage should contain a short article that discusses about the main beauty problems of the target market and how your product can help them.
But No Too Much Information
Too much information in the home page content is also a no-no. The homepage article does not have to tackle a lot of points. In fact, concentrating on just one or two points is recommended so as not to bore your readers or potential customers. In addition, never become too critical that article will sound like being an academic paper created by a PhD student.
Your website is your virtual lobby for your visitors or clients, which is why making it look good is also as important as search engine optimization. By following the tips above though, you can significantly improve the value of your virtual lobby not just in appearance or ambience but also in terms of efficiency.