Ranking High on YouTube: How to Do it
In many ways, YouTube resembles Google. It is a platform with fantastic content that you can search, and your position in the search results determines the number of views your video gets. You could use a video as a way to drive business to your website, or simply for marketing, but all of these require high content exposure and a lot of video hits. Fortunately, ranking highly on YouTube isn’t hard:
- Make Quality Videos Whatever “tricks” you deploy, if your video has no substance, nobody will watch it. Start by researching your target audience: their preferences, common searches and level of knowledge. Once you know this, choose a topic that isn’t overly competitive and on which you have specialized, helpful information. Then clearly lay everything out in a script and consider adding pictures for a better visual effect. Finally, prepare a quiet environment and record the video, editing any visuals afterwards. If you want to attract clients, finish off with an invite to your website.
- Optimize your Tags, Topics and Descriptions Perhaps the most important feature of your video will be its title as users search by it. Try to make it as concise as possible without omitting relevant keywords, because YouTube stops paying attention after the 60th character. It is wise to use the YouTube Keyword tool, which analyzes trends in keyword usage, to determine your title, and avoid using any numbers.
As a rule of thumb, your video should have around 10 tags that are relevant to your topic. You could look at competitor videos and copy their tags; not only will your video be displayed as a similar clip but it will also appear higher in results. Avoid using irrelevant, misleading tags as YouTube punishes high bounce rates.
Using white hat SEO techniques, write a succinct description with the right keyword density. Don’t be too prolific with them, as YouTube looks only at the first few sentences. You could include a link to your business or additional notes.
- Gather Subscribers The easiest way to increase your visibility is through a large subscriber base (much like followers on Twitter), as they will be notified whenever you upload something new. To achieve this, try to build a specialized profile with niche-specific information and always remind your viewers to subscribe via the “Subscribe” button. Regularly update content and cover as much of your field as possible. Experts believe that profiles with large followings and up-to-date information are ranked highly in all SERPs.
- Optimizing The Thumbnail Image An eye-catching and informative preview image greatly increases your click-through rates by attracting user attention. YouTube’s interface lets you choose from three positions: (video length)/4; (video length)/2; and (video length)3/4. Therefore before submitting your video, edit it so that at least one of these positions can be used as a thumbnail image.
- Build Backlinks There are a lot of popular niche blogs out there, each with thousands of unique daily visitors, so if you can tap this potential, your views will be greatly increased. Start off by contacting the site administrators and politely asking them to feature your video as a helpful supplement. Alternatively, you could hire one of the writers to ghostwrite an article about your business, YouTube channel, or informative videos. Additionally, get the video shared, reposted or retweeted as many times as possible because YouTube keeps track of the quality and origin of all backlinks. Ideally, you will want a governmental or institutional site linking back to your video.
- Engage with the YouTube Community Encourage participation on the video page by enabling everything on the video page. Visit other users’ profiles, comment and rate, and subscribe, and they just might subscribe back.
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