The Next Big Thing in New Orleans Internet Marketing
Internet marketing, just as the name suggests, refers to marketing and advertising efforts that use email and the web to drive sales directly through electronic commerce.
Internet or online marketing is used alongside traditional marketing methods such as flyers, radio, billboard, TV, and newspapers.
With the increased use of the internet, online marketing has become an integral part of the survival of modern businesses.
The internet has become almost a basic need used by billions of people around the world. Marketing your products and services over the internet is, therefore, one of the best methods to reach prospective clients worldwide.
The internet connects people of all ages and walks of life, societies, backgrounds, and statuses. Internet marketing, therefore, ensures a broader reach globally.
Every business aims to reach as many clients as possible. They use marketing firms in New Orleans to achieve this if they have the resources.
Therefore, companies, whether small or large scale, must employ internet marketing strategies to gain a piece of the broader market share.
It is, in fact, essential to small businesses who are competing with giant market leaders as it levels the playing field. With smart online marketing strategies, a small business can compete competitively with large-scale businesses in the same industry.
Internet marketing is an ever-changing area which requires one always to be keen and up-to-date. New Orleans internet marketing is already leading the way in modern trends in the field.
Types of New Orleans Internet Marketing
The next big thing in online marketing is not just one single trend. It is a combination of tech-driven changes that are paving the way to the future.
Marketing is everywhere and when done correctly can change your business forever.
New trends are cropping up now and then especially as the technology advances.
Chatbots for example significantly impacted sales in 2016. They were, however, were just the start and a tip of the iceberg. It is therefore imperative for businesses and marketers to always be on their toes and adapt to the ever-changing marketing trends.
By not adopting these new practices, these businesses can fall behind easily and will lack a competitive edge over their competitors. Below are some of the next big things in internet marketing:
Voice search engines such as Siri, Alexa, and Google Voice have become widely and quickly adopted.
This is one of the most rapidly adopted technology trends in history with 40% of US adults use voice search at least once daily.
60% of these users have only started using voice search technology within the past year. What does this mean? This implies that a lot of searches are becoming screenless.
It is projected that 30% of searches will be screenless within the next 2-3 years.
This means no more scrolling through Google results pages. It is also expected that over half of all internet searches will be screenless by 2020.
The demographics of this technology are interesting as unlike many other tech trends, and this is not solely driven by younger millennials but older generations. This is due to the ease of use as they avoid the tiny keypads and small screens.
Voice search will make web search more efficient and conversational so businesses should look for a way to board.
Artificial Intelligence (AI)
Artificial intelligence has seen numerous advancements in recent years and is expected to impact various sectors including marketing. AI will affect how you conduct business in many ways.
For instance, it will help enterprises to optimize their copy, colors, and timing of adverts getting you more value for your money.
AI technology will also help businesses pull data from numerous sources and use the same to create market reports that can be used in decision-making and planning. It has also made chatbots smarter and more efficient.
Augmented Reality (AR)
AR can be defined as a reality-based and interactive display of the environment. It uses a computer generated screen, text, effects, and sound to enhance the real-world experience of the user. In other words, it is a technology type that expands the physical world by adding layers of digital information onto it.
This technology is fast growing in many business sectors especially by helping customers experience products such as 3D models in an e-commerce setting.
It also enhances products’ description by offering virtual tours in brick-and-mortar stores and helps in creating 3D adverts for a better client experience.
What’s more, it helps in providing branded animations and filters on social media platforms such as Snapchat and Instagram.
Influencer marketing can be described as the procedure of researching, identity, supporting and engaging people creating high-impact conversations with clients about your products, services, or brand.
Influencers have become a handy marketing tool. They usually fit into the user’s’ personal needs by a person they trust.
The consumer trust of the particular influencer makes this marketing strategy very powerful. It makes your business more credible and approachable.
Opt for an influencer with a reasonable following and relevant to your business.
There are numerous ways of sharing your message, and it is, therefore, vital to develop a cohesive experience across these communication platforms.
From traditional, social, email to the website, there are numerous ways of communicating.
Ensure that your brand voice is consistent across the many channels. This makes it easy for potential clients to access a website from social media and vice-versa seamlessly.
The Future of Internet Marketing
It is evident how much technological advancement is advancing internet marketing best practices.
Technology is allowing newer and more exciting opportunities to grow and flourish. Ensure that you are up-to-date with the next big thing in New Orleans internet marketing.
You can consult marketing firms in New Orleans such as Infintech Designs and get a professional touch on the same.
Internet marketing is imperative as it helps in aligning with the way the consumers make buying decisions.
Generally, a potential consumer will research on mobile internet and use social media for preliminary price and product research before making the final decision.