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Top 3 Google Updates for Effective Baton Rouge Search Engine Optimization

Internet marketing is not new; but the processes pertaining to it keep on evolving. This is despite the fact that the end goal is still to attract the most traffic with the least amount of money involved. However, as much as you would like to keep doing the same things, the search engines themselves keep on updating to make Internet use a more pleasurable experience for many. Below is a list of the top three most recent changes to the Baton Rouge search engine optimization.

  1. Google’s Panda updates
    By definition of what it does, Google’s Panda updates basically means the re-indexing of site and the removal of those with irrelevant content. These updates disregard the strength of the keywords used by the site because Google’s spiders would look at the contents first. The good thing is that if you own a large website that has already established authority all over the Internet and you have plenty of paid ads as well as good articles with links pointing back to your page, these updates won’t be much of a big deal. However, if you are just starting out, you will really need the help of a reputable Baton Rouge search engine optimization firm to stand out.
  2. Google Maps work wonders for local searches
    In this age where social networking sites are used to boost search engine rankings, only a few people are aware of the power of Google maps for local search optimization. In a recent study conducted by Mediative, it appears that although the top result is still getting more clicks, sites that rank lower but come with snippets and images oftentimes get more clicks than the first and second sites in the search results.And if your site gets reviewed and receives those colored stars that you see below the hyperlinked words in the search results, your listing becomes even more attractive for Internet searchers. So for ecommerce solutions, the best way to go is to have as many positive reviews as possible and to utilize the free stuff that comes with your listing (including images, snippets, address and all the other basic information on top of hitting the right keywords). Hiring the best Baton Rouge search engine optimization firm can help you in this regard.
  3. Google includes AJAX comments in their indices
    In the past, bots used to index pages based on the relevancy of content and the validity of links in the page. Today, however, they now have the ability to include AJAX and Java Script comments in their indices. What this means is that Google has finally given its “thumbs up” to sites using the above-mentioned technology because they help  improve the usability of sites. As such, comments from social networking sites like Facebook will also show up in the organic search results. This gives social networking sites more power than before when it comes to SEO. If you are looking for local domination like in the case of Baton Rouge search engine optimization, start telling all your followers to post relevant comments pertaining to your company as soon as possible.

Since updates in Baton Rouge search engine optimization have been and continue to be shaped by the perceived needs of the majority of internet users, it is important that you remain up-to-date with updates that could help you move up the search engine ranks.

So if you need a Baton Rouge search engine optimization firm that can realize your goals while keeping tabs on even the minutest of updates, contact Brian Hong at 504-717-4837 or log on to infintechdesigns.com.

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