Using Social Media to Get Better Results From Your SEO
When it comes to SEO, content is an important part of a successful strategy. However, it is important that you don’t focus only on the content. You still need to invest in other SEO techniques in order to stay relevant. Social media can provide the additional help that you need to give your SEO strategy an edge.
Using Social Media Means More Backlinks
When you use social media to republish content from your website or engage in sharing other people’s content, you are creating backlinks that can help the ranking of your website. Google has already made it clear that social signals are one of the factors in determining the ranking of your website.
More Followers Means More Authority
Having more social media followers on your sites is the best thing for improving your rankings. The more people that follow you on social media, the more backlinks will be created to your profiles and website content. This content is exactly what Google wants because it shows that what your business creates is valuable and shareable. As your content is shared your authority will increase which will raise your ranking in the search engines.
Don’t resort to trying to buy followers because Google is sophisticated enough to tell the difference between followers that have been acquired through organic means and followers that have been paid for. If you will notice, almost all of the influential people on social media have been using the platforms for a long time or have a targeted strategy. Therefore, you should take one of these approaches for the best results.
Focus on Your Industry
While posting content that is unrelated to your business on social media might be helpful for getting you more followers, you want to focus on your industry as well. Focusing on your industry can help your SEO because you will create links with sites that rank for the keywords that you likely want to target. By developing authority within your niche, you can naturally rank for more of the keywords that are related to what your business does through shared social media content.
Using hashtags on social media can have some of the same SEO benefits as adding keyword phrases to your site content. In addition, hashtags also help potential followers find your content more easily. If you want to get the maximum benefits of SEO and social media marketing, consider contributing to hashtag chats on a regular basis. Not only will you likely learn something or be able to help someone, you will also boost your SEO results in the process!
If you need assistance with developing your social media profiles so that they can assist your SEO strategy, Infintech Designs can help. Click here to request a free review of your social media strategy today.