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3 Features Every Business Website Must Have

The Internet has progressed quickly. No longer do people use business websites as a simple brochure to gather basic information. Instead, consumers have grown to expect more. In the past, having a website was costly to code and maintain. Now, your website serves as the focal point for your online presence, making it important to have the features your visitors expect. Without creating a website that looks great and is filled with important information, you risk a weaker image online, which has the potential to drive customers away rather than to your business.

Getting started with this design process and knowing what your business website needs is not always easy. Here are three essential features that you must have as you work with a designer to create an innovative and attractive business website:

Simple Navigation
Website visitors will arrive on your pages for a variety of reasons. Some people want details about your product, while others just want a quick overview before they are ready to make a purchase. For this reason, you must have plenty of information available, but also cater to the simplistic visitor. This can seem difficult at first. Many small businesses have a tendency to try to stuff a lot of information on their home page simply to try to cover all of their bases up front and make sure that their website visitors will be able to find what they are looking for. However, a cleaner look can be achieved simply by designing a website that is clean and easy to navigate.

Basic Business Information
While the days of simplistic websites are gone, there is still a need for your company to have basic business information easily accessible on your site. Items such as contact information, a page describing your company, and ways to connect with your business, are essential to your website visitor. While they may seem basic, many of your visitors will want to quickly connect with you somehow or learn more about your company. They will expect to be able to find these basics somewhere within your website. To do this, create a specific page filled with background about your company as a whole. Then, make sure your contact information is at the top or bottom of each page.

A Way to Generate Leads and/or Sales
Perhaps the most important feature on your website is a way to capture the information of the people visiting your pages. These people have arrived on your site because they are interested in the products or services that you offer. While they may not be ready to make a purchase, getting their information can help you follow up on these leads and be the brand name on the forefront of their mind as they make their final decision about which company to use. Capturing lead information can be done in a number of ways. You can offer a free whitepaper or ebook in exchange for an e-mail address. You can offer a subscription to your blog, where you give regular updates and valuable information that is of interest to your target market. Or you can simply ask to connect with them on social media, where you can remain in front of your prospects using interesting and engaging posts. No matter how you capture this information, having a way to earn more leads is crucial on your site.

Working with our web design team is a good way to ensure that your business website looks current, matches your brand, and has all of the necessary features your visitors have come to expect. Contact us today to learn more about how we can help your company presence online.

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