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4 Ways to Promote Your Small Business Mobile App

If you’re looking to improve your overall business outlook, you should be focusing on a reliable mobile marketing. Your mobile app should be a duplicate version of your website but also include bonuses and extras to encourage users to download the app and take advantage of these perks. According to Pew Internet, 55% of Smartphone users will use their phone to browse the web, so keep that in mind when creating your app.

Utilize Blog Promotion
One of the top ways small businesses can promote their mobile apps is through blogs. Look for blogs that are relevant to the product or service you provide and begin interacting with the blog owner. Once you build a relationship with them, ask if they would review your app and post a link to it if they recommend it. Chances are if you have worked hard on your mobile app, they’re going to enjoy it and provide a positive testimonial that helps promote the app for you. It always helps to offer extra perks for the blog owner and readers in exchange for the review.

Provide Promotions
Your app should be more than a mobile version of your website but include special offers, bonuses, and promotions. When announcing the release of your mobile app, include what perks the user is going to have if they download it. This may be a discount code on purchases made through the app or free services after downloading and installing your app for the first time.

Focus on the Launch
Start announcing the launch of your mobile app before it is available, and start promoting it early. Give it a big launch by announcing it on your business Twitter, Facebook, LinkedIn, or Tumblr accounts, on your blog or website, and in your weekly or monthly newsletters. By the time it comes out, people who are already customers of your business will be well aware of it and help spread the word.

Fully-Functional Site
The last method of promoting your mobile app is informing users that it offers the same functionality as your website, only in a mobile web form. This will entice users to download and install the app if they are regular customers. Not only do they get the other perks, but they know it is a fully functional website that is easy to navigate, unlike many mobile websites around. According to TechCrunch, 4 out of 5 people use their mobile phones for viewing websites, so this feature is vital.

To get advice and help on the development and promotion of a mobile app, speak to the experienced team at Infintech Designs.

References:
http://pewinternet.org/Reports/2012/Cell-Internet-Use-2012.aspx
http://techcrunch.com/2012/09/19/comscore-4-out-of-5-smartphone-owners-use-device-to-shop-amazon-most-popular-mobile-retailer/

Infintech Designs
3110 Magazine St., #120
New Orleans, LA 70115

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